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What Media Professionals Say When They Think No One Is Listening

whsiper.jpgThe three day Folio Summit, focusing on changing the business of media and creating new growth opportunities, wrapped up in Chicago on Wednesday. In honor of this event, Folio reporter Dylan Stableford published an “Overheard by Media Executives” column on the website today. Want to know what the head honchos are talking about? Check out these thought provoking excerpts:

“We try to lead with technology, not bleed with technology.”
&#151 Scott McCafferty, co-founder, WTWH Media

“If you think you’re in control of the content your users or readers are accessing, you’re fighting a losing battle.”
&#151 Scott McCafferty, co-founder, WTWH Media

“We don’t have any money. We don’t even have a line item in our budget for digital. We use interns.”
&#151 Joan Henderson, publisher, Oklahoma Today

“We shouldn’t be talking about church-state anymore. We should be talking about quality content that fills a niche.”
&#151 Jim Malkin, CEO, Source Media

“People actually read Discover; people who get Sci Am put it on their coffee tables to impress their neighbors.”
&#151 Henry Donahue, president, Discover Media

For more insightful quotes from these media luminaries go check out Stableford’s full post here.

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