How does Gawker decide how much to pay for commissioned stories or gossip?

It’s pretty simple. A penny per new visitor, Business Insider reports. They got their hands on a memo Nick Denton sent out explaining to his editors how much they should pay for information.

So if you’ve got a juicy tip, expect to net $5,000 if it will bring in half a million new visitors. We (and BI) aren’t clear whether “new” means “entirely new to Gawker” or “wouldn’t have clicked on a Gawker item if not for this specific story.” Either way, you’d better have good gossip if you want the cash.