Today's guest on the Morning Media Menu is David Peace, one of the most critically acclaimed mystery novelists in the world.
He is the author of The Red Riding Quartet (about the Ripper murders in England), The Damned Utd (which was recently turned into a film), and Tokyo Year Zero. He was chosen as one of Granta's 2003 Best Young British Novelists and won the French Grand Prix de Roman Noir for Best Foreign Novel.
At 11:00 am EST, press play on the embedded player below to listen. The show will be archived around the mediabistro.com network all morning. 
The show was hosted by GalleyCat editor Jason Boog and AgencySpy editor Matt Van Hoven. You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes. Click here to download the MP3 version.
Click here to receive mediabistro.com's Daily Newsfeed via email.
Click here to receive mediabistro.com's Daily Newsfeed via email.
Super Bowl XLIV: Most Watched TV Program Ever (TVNewser)
The 2010 NFL Super Bowl was the most watched television program in American history. Roughly 106.5 million people watched the New Orleans Saints beat the Indianapolis Colts in South Florida Sunday. CBS had the broadcast and aired plenty of promos for CBS programming, including an ad for CBS News that ran during the big game. HuffPo: What are the other top TV telecasts of all time?
No Hope For Newsstand Sales? (FishbowlNY)
According to the Audit Bureau of Circulations, newsstand sales for magazines dropped 9.1 percent last year, with overall subscriptions down 2.23 percent. Popular individual titles fell anywhere from 41 percent (W magazine) to 30 percent (Good Housekeeping). Folio: Of ABC's 25 best-selling newsstand magazines, only six saw an increase during the second half of 2009. NYP: While both Time and Newsweek each recorded sharp declines, it was the latter that suffered the most, booking a 41.3 percent plunge in newsstand sales to slightly more than 62,000.
Google Prepares Facebook Assault (FT)
Google is set to make a fresh attempt to gain a stronger foothold in the booming social networking business today. The search company is preparing to announce new features for Gmail that would extend the capabilities of the internet-based email service to mirror some aspects of Facebook.
Figuring Out The New York Times' 'Most Emailed' List (NYT)
Researchers at the University of Pennsylvania have intensively studied the New York Times list of most-e-mailed articles, checking it every 15 minutes for more than six months, analyzing the content of thousands of articles and controlling for factors like the placement in the paper or on the Web home page. The results are surprising.
New Instances of Plagiarism by Daily Beast's Posner Found (Slate)
Jack Shafer: Last week, Daily Beast reporter Gerald Posner admitted he plagiarized from the Miami Herald. We have uncovered additional examples of plagiarism by Posner in the Daily Beast from the Texas Lawyer, a Miami Herald blog, a Miami Herald editorial, a Miami Herald article, and a health care journalism blog.
Do-It-Yourself Super Ads (NYT)
Among those Super Bowl commercials consistently deemed most effective, memorable and talked-about, many were created or suggested by consumers -- or produced internally by the sponsors -- rather than the work of agency professionals. That should give the modern-day "Mad Men" pause. Bloomberg BusinessWeek: Why do consumer companies spend millions on Super Bowl ads that ignore or insult the over-50 audience that buys the most products? PRNewser: Super Bowl PR winners and losers.
Publishers Win a Bout in E-Book Price Fight (NYT)
Could book publishers suddenly be in the position of telling Google what to do? With the impending arrival of digital books on the Apple iPad and feverish negotiations with Amazon.com over e-book prices, publishers have managed to take some control -- at least temporarily -- of how much consumers pay for their content.
Toyota Dealers Pull ABC TV Ads; Anger Over 'Excessive Stories' (ABC News)
Toyota dealers in five southeast states have pulled their commercials off ABC TV local affiliates, complaining about the coverage of Toyota safety problems by ABC News and its chief investigative correspondent Brian Ross. NYTPicker: NYT regularly repeating Toyota scoops first published in LAT and elsewhere without credit?
Hugh Hefner Sued By Playboy Shareholder (TMZ)
A class action lawsuit filed by a Playboy shareholder claims the company is falling apart and Hugh has intentionally sabotaged two potential deals in the last 6 months to sell the company at a decent price. The suit laments, "Today, the price of a Playboy magazine is far higher than the price of Playboy common stock."
How Demand Media Is Infiltrating Major Publishers (Silicon Alley Insider)
Steven Kydd, the executive vice president in charge of Demand Studios, said there are several major publishers experimenting with Demand Media. The Atlanta Journal-Constitution's travel section and Yahoo! use some of Demand's content. And Hearst has experimented with offering Demand Media content on RealBeauty.com.
Leno Exits 10pm Slot Tonight -- With Little Fanfare (Variety)
NBC is keeping tonight's The Jay Leno Show finale extra low-key. The host is also expected to mention his Tonight Show return on March 1. But beyond that, the pomp and circumstance will be nil. That's intentional, as NBC is trying to rehab the images of both Leno and The Tonight Show.
Brian Williams: NBC News Thrives Despite Network's Troubles (CP)
Forget Jay Leno. Maybe NBC should have considered Brian Williams for a prime-time job. The week before last, Williams' Nightly News was seen by an average of 10.1 million viewers each evening. Not only was that more than Leno, it beat every other program NBC showed in prime time all week.
MTV No Longer About 'Music' (The Wrap)
MTV changed its logo for the first time in roughly 30 years on Monday. It was a minor change with major symbolism. The network -- known more for its scripted reality show programming these days than music videos -- dropped the "Music Television" tagline from the Frank Olinsky-designed original.
Online Video One Step Closer to TV-Sized Ad Loads (AdAge)
Shows that run online have thus far had significantly fewer ads than shows that run on the boob tube. But that could soon change. Starting this fall, Nielsen intends to start making available data that take into account viewing of commercials that run in a particular show, no matter whether they are seen online or on TV.
Survey: Clutter Causing TV Ads to Lack Effectiveness (Mediaweek)
According to a joint Association of National Advertisers and Forrester Research survey of more than 100 national advertisers, 62 percent of respondents think TV ads have become less effective in the past two years. The main culprit cited by respondents was clutter, with 69 percent saying they would like fewer commercials per pod.
Video: Using the same social media techniques they cover, Mashable.com's popularity has snowballed to the tune of 2 million Twitter followers. In today's episode of Media Beat, editor-in-chief Adam Ostrow lays out the more technical aspects of his newsroom, explaining, "As we've grown, it's become a much more professional structure."
Media Beat: Mashable Editor-in-Chief Adam Ostrow on How Digital Journalism Works (WebNewser)
To kick off our new concise career advice series, we tackle the issue of when you should consider leaving a company. The Atlantic's Jay Lauf weighs in based on his own media job moves.
One Minute Mentor: How Do I Know When It's Time to Move on From A Company?
RELATED:
Break Out Of A Professional Holding Pattern
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Howard Stern Confirms Idol Talks (The Wrap)
Howard Stern told his satellite radio listeners on Monday that he is considering leaving Sirius -- and radio altogether -- to become a judge on American Idol. Stern confirmed a report that Fox is interested in hiring the Sirius shock jock to replace Simon Cowell on the reality show.
For New and Healthy Recipes, a Magazine Turns to Leftovers (NYT)
When Health magazine promoted "Your New Favorite Dinners" in its December issue, there was just one problem: the dinners weren't exactly new. Real Simple, which like Health is owned by Time Inc., had created and run essentially the same five recipes in its February 2009 issue.
Veteran Journalist Concedes Plagiarism in Daily Beast Article (Slate)
Veteran journalist Gerald Posner acknowledged Friday that he copied five sentences from a Miami Herald article for a piece he wrote for The Daily Beast. The Daily Beast appended an editor's note to the beginning of Posner's piece, explaining that the copying was "inadvertent" and that The Daily Beast had deleted the copied passages.
continued...
Today's guest on the Morning Media Menu was editor and author Danielle Ofri.
She discussed her new book, "Medicine in Translation"--a literary look at her relationship with her patients at Bellevue Hospital.
She also talked about her work as editor of the Bellevue Literary Review, a journal that features "previously unpublished works of fiction, nonfiction, and poetry that touch upon relationships to the human body, illness, health and healing."
Press play on the embedded player below to listen. The show will be archived around the mediabistro.com network all morning.
She offered this advice for writers looking to pitch the journal: "What we're looking for at the Bellevue Literary Review (or anything literary) is something that actually transcends the plot of what happened to reveal some greater truth about what happened... I would recommend reading the Review to see how other people interpret these issues."
The show was hosted by GalleyCat editor Jason Boog and AgencySpy editor Matt Van Hoven. You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes. Click here to download the MP3 version.
Click here to receive mediabistro.com's Daily Newsfeed via email.
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