Ever since Mayor Bloomberg suggested a ban on oversized sugary drinks, those in opposition have been vocal. Local business owners, members of the media, and health experts have all taken turns poking holes in the proposal.

Bloomberg has done himself few favors by endorsing Doughnut Day, declaring his love of mayonnaise, and, in the past, showing his affinity for hot-dog-eating contests. With July 4 just around the corner, it’ll be interesting to see if he’s as enthusiastic about the annual Nathan’s event.

Despite all that, Bloomberg’s proposal seems to be having the desired effect. According to YouGov BrandIndex, beverages across both the soda and non-soda sectors have taken a hit to their reputations in the New York area. There’s even been a decline in reputation for the beverage sectors nationwide, though YouGov said it’s not statistically significant just yet.

For his part, Jerry Seinfeld is against the ban, but pro-Darwin.

[image: Associated Press]