TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

PR’s Revolving Door

What You Could Have Bought on ‘National Boss Day’ But Didn’t

Worlds-Best-BossPublic relations is no different than any other industry — folk just have it in for the boss. Come on, people with alphabet soup in your title, statistics prove this to be true.

Even though our unemployment rate ebbs and flows from barely tolerable to utterly uncontrollable, more than 2 million people each month quit. Why? Polls have shown that at least 70 percent of U.S. workers have negative feelings about their jobs – and we shouldn’t assume that PR is any different.

ICYMI (and you probably did, reading that): National Boss Day was last week, and a few brands took the opportunity to honor their bosses promote themselves. If you didn’t get your PR director anything here’s a glorious idea for the PRNewserverse next year.

Read more

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices being a manager, including, how to transition into a management role, navigate different team personalities, plan a team event and more! Hurry, this boot camp starts Monday! Register now!

Roll Call: ABC News, FleishmanHillard, MWW, and More

ABC News SVP/chief spokesman Jeffrey Schneider announced that he will be leaving the network to launch his own PR firm, Schneider Global Strategy. Our sister site TVNewser noted that Schneider will remain at ABC through the upcoming midterm elections and that ABC News and Disney/ABC TV will be the first clients at his media relations/crisis management-focused firm. After Schneider’s departure, his former deputy Julie Townsend will run the ABC PR team.

FleishmanHillard opened its first Brazilian office in the country’s largest city, Sao Paulo, with the help of local communications holding company Groupo In PressJunia Nogueira de Sá, a veteran journalist with a history of performing communications work for both public and private entities in Brazil, has been appointed as managing director of FleishmanHillard’s operations in that country. Groupo In Press also involves public affairs and government relations services as well as In Press Media Guide (sports PR), Vbrand (multiplatform videos), and MAP – Mapeamento, Analise & Perspectiva (analysis and measurement).

Arthur Schwartz has joined MWW to serve as SVP/AD of the company’s corporate comms practice. Interestingly, the release describes Schwartz as “a Respected GOP Operative” while MWW CEO Michael Kempner is known for his work in Democratic circles. Schwartz will bring his experience working with clients in heavily regulated industries to bear on responsibilities including “strategic consulting and communications, government affairs, crisis management and litigation strategy,” which he will lead for MWW clients.

Read more

Roll Call: MWW, GMR, And More

MWW named Ayofemi “Femi” Kirby, former communications director for the Congressional Black Caucus, as its newest corporate comms account supervisor.

Kirby, who earned a masters degree in PR from American University, previously worked on Capitol Hill directing comms for Congressman Adam Smith, ranking member of the House Armed Services Committee. She also spent three years working with Millennial-focused nonprofits Generation Engage and Mobilize.org. At MWW, she will help manage clients in both the public and private sectors; President/CEO Michael Kempner writes, “Femi is a significant addition to our nationally recognized crisis-management and corporate reputation teams.”

GMR Marketing announced two new staffing changes in its Los Angeles and New Berlin, Wisconsin offices. The agency promoted Dave Houston from senior director to vice president of client management and senior account director Casey Gartland to vice president of music and entertainment. Houston has been with GMR for nearly sixteen years and Gartland also brings more than 15 years’ experience to the new role. Houston began his career in events and has worked with clients including Pfizer, Johnson & Johnson, and PepsiCo; he will remain at GMR’s WI headquarters. Gartland, who has helped create partnerships with Deadmau5, The Jonas Brothers, Guy Fieri and others, will continue to be based in GMR’s LA office.

Read more

BuzzFeed Promotes PR Lead to Chief of Staff/Advisory Role

Ashley McCollumWant to know what it’s like to work for BuzzFeed? Today, the media company promoted Ashley McCollum (follow her on Twitter) from head of PR to a chief staffing and “advisor to the executive team” role while also naming Dao Nguyen to the new position of “Publisher.” More specifically, McCollum’s official title changed from “VP, Communications and Business Development” to “Chief of Staff.” She will also serve as a personal advisor to founder/CEO Jonah Peretti.

Some quick facts about McCollum: she has spent nearly three years in comms role at BuzzFeed after working in NBC’s communications and marketing department; she is a Carolina girl who loves Charleston even more than we do but is not, as she clarified on Twitter this afternoon, a Gamecocks fan. (The Clemson/USC division runs in deep in Palmetto Country.)

We also got an update of sorts on the general BuzzFeed PR structure: Ashley still officially runs communications at the company, though they are currently looking for a senior executive to work with her and Peretti on the strategic front. Senior comms manager Christina DiRusso (follow her on Twitter, OBV) handles PR on the biz/tech side while Cat Bartosevich (follow her too) handles things for editorial.

All parties recommend that PRs continue pitching BuzzFeed writers directly with story ideas. Their contact info is easy to find.

The memo from Peretti, which went out this morning, after the jump.

Read more

Roll Call: Edelman, Burson-Marsteller, Kwittken And More

Edelman named Deb Kazenelson Deane EVP and group head for its Los Angeles-based corporate practice. An eight-year Edelman vet and expert in Hispanic marketing, Kazenelson previously worked in areas as varied as recalls, M&A and “workforce reductions.” She often serves as the firm’s go-to representative for clients who need bilingual professionals and she also sits on the board of directors for the LA Family Housing and UCLA Fielding School of Public Health.

Before joining Edelman, Kazenelson led her own indie consultancy and helped launch PainePR’s Los Angeles office; in her new role she reports to Edelman LA GM James Williams, who cites her “broad experience and success in driving impactful global programs” in the press release. (Edelman)

Another Edelman staffer is moving to Burson-Marsteller. Brady Mays, who served as general manager at Edelman’s 75-strong Chicago office, will join Burson as managing director of digital integration in the U.S. “Anti-social media douchebag” Mays joined Edelman to lead digital exactly one year ago; in his new role (which began October 1st), he will remain in Chicago and report to Thomas Gensemer, U.S. Chief Strategy Officer. The release states that he will work with other Burson practice leaders to promote the firm’s digital offering. (Burson-Marsteller)

Read more

Roll Call: Hill+Knowlton, SPM Communications, Priceline and More

Today Hill+Knowlton announced the appointment of media/PR veteran Chris Winans as the new general manager of its New York office.

Winans, who begins the new role October 13th, most recently served as chief of comms and marketing at Promontory Financial Group, a “leading regulatory advisor.” Before joining Promontory, Winans held similar positions at AXA US, AIG, Lehman Brothers, and Morgan Stanley (he served as head of media relations at AIG from 2005-2008). While Winans’ LinkedIn bio describes him as a “proven leader in corporate and crisis communications and marketing,” he began his career in journalism, spending more than a decade as a national news editor at The Wall Street Journal.

H+K Americas President/CEO Mike Coates writes, “Experience and success like Chris has had in navigating unprecedented business upheavals of recent years is exactly the reason our clients look to us.” (Release)

SPM Communications announced the launch of a sister agency called MediaLine. The purpose of MediaLine PR, founded by SPM President Suzanne Miller and longtime SPM executive Rebecca Wilkins (who will run the new agency) is to allow the agency to grow and add new clients in the “restaurant, food and franchise” sectors. In the release, Miller clarifies that SPM, which celebrated its 15th anniversary this year, wanted to “be able to say yes to great brands that would approach us for PR support, but who were competitors of our existing clients.”

MediaLine opens its doors armed with a client roster including Chipotle Mexican Grill, Cheddar’s Casual Cafe and more. (Release)
Read more

Roll Call: Edelman, Eastwick, Aon and More

Michelle Hutton will be head of Edelman’s Global Consumer Marketing practice effective November 1st. Hutton, who currently serves as CEO of Edelman Australia, will succeed Jennifer Cohan, who was recently named president of Edelman New York. Cohan will relocate to the firm’s London office and report to president of practices, sectors and offerings Ben Boyd. The release notes that Edelman’s Australian office tripled in size during Hutton’s tenure and that she oversaw the 2012 acquisition of digital agency Design Royale. Before joining Edelman, Hutton served as chief executive of Hill & Knowlton’s Australasian practice. (mUmBRELLA)

Sunnyvale, California’s tech-focused comms firm Eastwick announced several new hires marking the expansion of its various services. Eastwick, which opened its first New York office in April, named Sahana Jayaraman as VP of its Digital & Content Marketing Group. Jayaraman, who joined Eastwick in February after stints in digital and social at Peppercom and FleishmanHillard, will handle the development, delivery and promotion of sponsored content across all channels.

Jun Quintana, who previously served as VP of research and analytics at Fleishman’s San Francisco office, now leads the same group at Eastwick.

Michael Kanellos has been promoted from VP to SVP. Kanellos previously reported on tech and green concerns for C|Net and Greentech Media, and in his new position he will head Eastwick’s Editorial Group to help produce written materials for clients. He will continue to lead the Cleantech group as well.

Dave De Jear joins Eastwick as SVP of client services after serving as senior director of corporate communications at Bay Area software producer Sophos.

Sharon Chan, who joined the firm in 2012, has been promoted to industry lead for the Asia-Pacific region. In her new role, she will lead Eastwick’s efforts to advise companies expanding their services in both the US and APAC. (Release)

Read more

Golin Appoints Edelman, Clinton Vet to Manage D.C.-Area Offices

golin logo

Golin hired Neal Flieger, veteran of Edelman and various high-profile political campaigns, to manage its three Washington, D.C. area offices: Richmond, Baltimore and our nation’s capital.

Flieger spent a rare, unbroken 20-year stint at Edelman before making the move; one of his key roles at the firm involved leading its research firm StrategyOne while serving as Chair of Edelman Berland.

The list of clients for which he directed corporate reputation work, investor relations, anti-trust efforts(!) and more is as long as varied as you’d expect: it includes Samsung, Starbucks, Monsanto, Walmart, Pepsi, Yum Brands and many more.

Before he entered the agency world, however, Flieger was best known for helping to run the successive presidential campaigns of Paul Tsongas, Michael Dukakis and Bill Clinton. During the Clinton administration, he ran communications for the House Select Committee on Hunger and served as deputy administrator of the USDA’s Food and Consumer Service agency.

Flieger will report to Gary Rudnick, president of Golin Americas.

Roll Call: Waggener Edstrom Communications, Eastwick, Portland and More

Waggener Edstrom Communications announced the integrated communications agency has brought on industry veteran Chris Millward as general manager for its China operations. Millward is a veteran in the China market and has lived in Beijing continuously since 1994. He has worked with several of the world’s top public relations agencies including Edelman and Weber Shandwick and a host of multinational companies. Millward will report to senior vice president Matt Lackie, who oversees WE’s Asia Pacific presence, and work closely with other leaders in the region including Beijing General Manager Jason Cao, Shanghai vice president and general manager Cathleen Witter, and Hong Kong vice president and general manager Emma Richards. Millward takes over for Antoine Calendrier, who had been overseeing China from his home base in Hong Kong.  (Release)

Eastwick announced an expansion of its digital, social, editorial and research and analytics services with the addition of senior industry leaders to its team. Leading Eastwick’s Digital & Content Marketing Group is Sahana Jayaraman, vice president. In addition to her role as head of digital services, Sahana will lead the agency’s Content Marketing Group, responsible for branded content. Jun Quintana joins Eastwick as vice president to lead the company’s Research & Analytics Group. Jun brings more than 18 years of experience working in both traditional market research and communications/social media measurement. Michael Kanellos has been promoted to senior vice president and takes on responsibility for Eastwick’s Editorial Group, where he is continuing to build Eastwick’s strong tech-focused writing proficiency. Michael also continues to oversee Eastwick’s Cleantech practice. Joining Eastwick as senior vice president, client services, is Dave De Jear. Dave brings to Eastwick more than 20 years of experience in communications, public relations and marketing. Eastwick is also adding industry experts to round out global connections. Sharon Chan, who joined Eastwick from Hong Kong in 2012, has been promoted to Asia-Pacific (APAC) Industry Lead.  (Release) Read more

Roll Call: Golin, FleishmanHillard, KIND and Alaska Airlines

Golin has hired Deanne Yamamoto as the managing director of its Los Angeles office. Yamamoto rejoins Golin after more than 16 years at Ketchum, where she most recently served as partner and West Coast brand practice leader. She officially assumed her role at Golin on September 2 and reports to Gary Rudnick, president of the Americas. In addition to overseeing Los Angeles’ staff of 100, Yamamoto will offer senior counsel to clients, and will focus on employee development and the expansion of Golin’s business in Southern California. (Release)

FleishmanHillard has appointed new leadership for its global crisis management team. Brian West, based in Singapore, will serve as the firm’s global crisis management lead and also will lead the crisis team in Asia Pacific. Chris Nelson, based in New York, will lead crisis management for the Americas, and James Dunny, based in Dublin, will serve as lead for EMEA. The three will oversee a team that includes more than 100 of FleishmanHillard’s most senior crisis counselors. West, a senior vice president and senior partner, has served as interim chair of the firm’s global crisis practice since early 2013. He has overseen the introduction of FleishmanHillard’s new crisis management methodology A.R.C.™ (Assess. Resolve. Control.), and he has helped build an internal training program that certifies the firm’s crisis counselors through a proprietary program developed with input from crisis management veterans and educators. Nelson, a senior vice president and partner, has more than 20 years’ experience as a crisis management consultant. He has guided CEOs and their executive teams through hundreds of high-profile crisis situations, including data breaches, product recalls, chemical spills, workplace violence, employee malfeasance, crises of investor confidence and corporate espionage. Dunny, the new head of FleishmanHilllard’s EMEA crisis management team, has nearly two decades of experience working with companies across a variety of sectors, including pharma, tech, agriculture, food, energy and media. He has advised companies through numerous crises and issues across Europe and the Middle East and brings particular experience in the areas of emergency response, industrial relations, litigation, product recalls and corporate restructuring. (Release)

Read more

NEXT PAGE >>