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PR’s Revolving Door

Roll Call: GolinHarris, CP+B and SHIFT

GolinHarris announced the promotion of Adam Pawluk to executive creative director in its New York office. Pawluk will continue serving key clients, such as Unilever, Vivus, GSK, and Digicel. He will also play a key role in new business development and continue to lead the creator community for the office. Creators are integral in the agency’s g4 model, charged with developing bold and innovative ideas and creating effective content. Prior to joining GolinHarris in 2008, Pawluk served as vice president at Ogilvy Public Relations and Ketchum working on a number of healthcare and consumer accounts. (Release)

CP+B has welcomed three new creative directors to its Boulder office: Sesh Moodley, Matthew Elhardt and Avital Pinchevsky. Moodley arrives from AKQA, where he spent nearly a year as creative director in the agency’s San Francisco office. Prior to AKQA, Moodley has had a variety of global stints, spending several years as a senior creative at the Sydney offices of both Leo Burnett and Lowe and as a CD at Naked Communications. Elhardt, a 20-year industry vet, has freelanced as a variety of agencies ranging from TBWA\MAL to W+K but has also served as a CD proper at TBWA\Chiat\Day itself as well as Carmichael Lynch and 180LA. Finally, Pinchevsky arrives from DDB South Africa, where she spent the last 18 months or so as creative director on McDonald’s. During her career, she’s also served as an ACD at BBDO New York and as a copywriter at Y&R Tel Aviv. The new hires will all work across accounts in their roles at CP+B. (AgencySpy)

SHIFT announced that it has named Paul Ollinger as president of the company. Spending the last 15 years in executive and advisory roles, Ollinger most recently served as vice president of sales for Facebook’s west region. Ollinger has a rich background in social media marketing and technology. In 2007, Ollinger joined Facebook as one of its original 250 employees and focused on business and sales growth. As vice president of sales for Facebook’s west region, Ollinger and his team designed and implemented social marketing strategies as the space grew through its formative years and matured into a powerful opportunity for businesses of all types. Prior to joining Facebook, Ollinger worked in sales and business development roles at LAUNCH.com and Yahoo! Ollinger will continue to serve as an advisor to startup companies 8tracks and LeanKit. (Release)

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Roll Call: Digital First Media, Facebook and Arkadium

Digital First Media announced that Jeff Bairstow, president of Digital First Media, is leaving the company to assume the role of chief financial officer at Time, Inc. Mr. Bairstow has served as president of Digital First Media since 2011 and has concurrently served as president of MediaNews Group. (Release) Digital First Media also recently announced the appointment of Diane Newman as senior vice president of National Sales. In her new role, Ms. Newman will be responsible for leading the national sales effort across all platforms for Digital First Media by leveraging the national footprint of 21st Century Media, MediaNews Group and AdTaxi Networks properties. Ms. Newman will also be integral in national strategic sales supporting Digital First Media’s national content verticals. Prior to joining Digital First Media, Ms. Newman founded Pinkwaternewman Sales Solution, a New York-based media-consulting firm. (Release)

Facebook recently named Gary Briggs as chief marketing officer. Briggs was most recently with Motorola Mobility before Google acquired the company in May of last year. Briggs will replace Eric Antonow, the current vice president of product marketing, who has headed up Facebook’s marketing focus since 2010. (AllFacebook)

Arkadium announced Jordan Fox as the company’s new chief financial officer. Fox will oversee the company’s finance, accounting, human resources and legal departments. Fox brings over ten years of financial and operational management experience to Arkadium, and joins the company from Accordion Partners, a full-spectrum boutique financial consulting firm, where he served as vice president. At Accordion, Fox served as interim CFO for a digital media company, rebooted its financial strategy and ran all FP&A and strategic finance functions. He also created new business venture models and investment materials for a record label and music publishing company. (PDF Release)

Roll Call: MWW, Fusion and Genesis Media

MWW announced that Elizabeth Lowery has joined the firm as a senior vice president in its Washington, D.C. office. Lowery brings extensive expertise in finance, fundraising and public affairs, including posts as deputy national finance director for Obama for America and finance director for the Democratic Senatorial Campaign Committee (DSCC). In her new role at MWW, Lowery will provide strategic counsel to the firm’s clients and will help advance the firm’s overall work in Washington, D.C. and throughout the nation. (Release)

Former “The Daily Show” executive producer and head writer David Javerbaum is joining Fusion as executive producer. He will lead development of an instrumental part of their primetime programming. He’ll be based in Los Angeles and oversee content for all our West Coast programs, including the nightly show anchored by Leon Krauze and new programming concepts he’ll help develop. David – aka DJ – is a 12-time Emmy-winning comedy writer. (Release)

Genesis Media has announced the appointment of Lulu Phongmany as vice president, business & publisher development. In her new role, Phongmany will be responsible for creating new revenue streams for Genesis Media and accelerating the growth of its publisher base.  This includes the development of business opportunities for Content Unlock, Genesis Media’s recently launched technology platform that allows online publishers to quickly and easily lock all or portions of their digital content via a “soft paywall,” allowing consumers to pay for content by watching targeting video advertisements and branding messages. Before joining Genesis Media, Phongmany held several positions at NBC Universal, including director of business development, where she was responsible for business development, marketing and commercial strategy and operations for iVillage.co.uk. (Release)

Roll Call: PGOA Media, Hearst Magazines, Bloomberg Media Group and More

PGOA Media has appointed Andrew Becks to the newly-created position of vice president of audience development. Becks, who begins his position immediately, brings a wealth of digitally-centric experience to the table. Prior to joining PGOA Media, Becks was director of audience development at Scripps Network, where he was responsible for developing customer acquisition and engagement strategies for Food.com, CookingChannelTV.com as well as FoodNetwork.com. He also co-founded 84 & 85, a digital marketing and technology consulting firm. (Minonline)

Hearst Magazines announced the appointment of Todd R. Haskell to the new role of senior vice president, chief revenue officer, Hearst Magazines Digital Media, effective September 3. Haskell, 44, will be responsible for driving the sales and marketing revenue for Hearst Magazines Digital Media’s 24 sites, including magazine brand sites Cosmopolitan.com, Esquire.com, Elle.com and GoodHousekeeping.com and pure-play digital brands including RealBeauty.com. Since 2007, Haskell was group vice president, advertising for NYTimes.com, the leading news site on the Web, reaching 50 million unique global readers each month (ComScore), responsible for all advertising revenue as well as cross-platform sales for American and international fashion, retail, travel, culture and sales offices in Europe and Asia. From 2004 to 2007, he managed advertising business development at The New York Times. (Release)

Justin Smith, president of Atlantic Media, will be joining Bloomberg Media Group as CEO. Smith succeeds Andy Lack, who will be taking on the new role of chairman of the Media Group. At Atlantic Media, Justin spearheaded The Atlantic’s dramatic transformation from a largely print-centric magazine to a digitally-led multi-platform franchise. (Bloomberg.com) Read more

Roll Call: MTV and Global Strategy Group

Jason Rzepka has taken on a larger role at MTV as senior vice president, brand communications and public affairs. In this expanded new position, Rzepka will oversee all corporate communications functions for MTV, including setting external and internal communications strategies for the brand, its various screens and businesses. He will also continue to oversee MTV’s public affairs department and the strategic direction of all “pro-social” campaigns across MTV, mtvU and MTV’s digital properties. Jennifer Solari has also been named vice president for program publicity and communications for MTV. Based in Santa Monica, Solari will oversee all the publicity and communications functions for MTV’s west coast office. She joins the company from CBS Television Studios. Additionally, MTV announced two key promotions with Janice Gatti named vice president of MTV/MTV2/mtvU communications and Noopur Agarwal upped to vice president, MTV public affairs. Both previously served as senior directors in their respective departments. (Release)

Charlie Perkins joins Global Strategy Group as managing director. Perkins, a seasoned communications executive with a distinguished career in reputation management, will be based in the New York office. Perkins most recently served in top corporate communications positions at Baker & McKenzie and Ernst & Young. He has also held leadership posts at several of the PR profession’s largest global agencies. (Release)

Roll Call: The Street, TBWA and Time Inc.

TheStreet announced that Ron Kost, Michael McCormack, Andrew Freedman and John Ferraro have joined the advertising sales team as directors of advertising sales under the leadership of group’s vice president, Patrick Dignan. They will be responsible for working with advertisers to sell its brands including TheStreet.com, MainStreet.com and TheStreet TV digital network. Ron Kost worked with startup and blue chip media companies for many years and spent the past four years with new media companies like GigaOM media and PSN Inc. Michael McCormack is a seasoned multi-media advertising sales and marketing executive with high-level industry contacts and a strong and consistent track record of improving performance and profitability for diverse multimedia organizations. Andrew Freedman brings more than 14 years of digital media sales experience to TheStreet and will be responsible for working with agencies and clients on a national basis to increase revenue growth. John Ferraro is joining TheStreet from Seeking Alpha where he worked with top financial and non-financial clients on the east coast. (Release)

Matt Ian has been named executive creative director at TBWA\C\D NY. Ian is taking over for Mark Figliulo as creative head of the agency’s New York office. Figliulo, who spent the last five-plus years as CCO/chairman of Chiat NY, is moving on to start his own shop. Ian, meanwhile, joins from Deutsch L.A., where he served as EVP/group creative director on VW. Prior to joining Deutsch, Ian worked as a senior creative at the likes of CP+B and BBH New York. (AgencySpy)

Howard Averill has been named CFO of Time Warner. Averill is succeeding John Martin, who will now become CEO of Turner Broadcasting. Averill has been with Time Inc. since 2007, and most recently served as the company’s executive VP and CFO. Prior to his time at Time Inc., Averill was with NBC Universal for 10 years. (FishbowlNY)

Roll Call: DigitasLBi, Clear Channel Outdoor Holdings and Everyday Health, Inc.

After nine months as CEO of Newsweek/Daily Beast, Baba Shetty has rejoined the ad industry, assuming the role of chief strategy and media officer at what is now DigitasLBi. Shetty will assume his role in mid-August and will work out of the Boston office, reporting directly to Digitas North America CEO, Tony Weisman. Prior to his most recent gig in the publishing world, Shetty spent seven years at fellow Boston-based agency Hill Holliday, where he last served as chief strategy officer. During his career, the returning ad exec also served as a managing director at Fallon and worked on the client side in marketing/comms at BMW early on. (AgencySpy)

Clear Channel Outdoor Holdings, Inc. announced the appointment of Renee Jordan as executive vice president and chief strategy officer for its business in the U.S. and Canada. In this role, Jordan reports to Suzanne Grimes, President and Chief Operating Officer of Clear Channel Outdoor – North America, and joins the North American executive committee, which Grimes leads. In her new position, Jordan will lead strategic planning and business development to help Clear Channel Outdoor – North America to further its position as the out-of-home market leader. Jordan will be responsible for creating new revenue opportunities by distinguishing the company with new offerings, capabilities and enhancements. Areas of focus will include emerging out-of-home technologies, mobile and social integration, digital product development, strategic partnerships and the architecture of new business models to accelerate growth. (Release)
Everyday Health, Inc. has announced that Ivan Oransky, M.D., formerly executive editor, Reuters Health, has joined the company as vice president and global editorial director for MedPage Today. Oransky joins Everyday Health’s roster of MD reporters and contributors including Sanjay Gupta, MD, and Kevin Pho, MD. Oransky’s primary responsibility will be to lead the global content strategy by developing new MedPage Today offerings in news, features, and commentary. MedPage Today publishes daily, reaching 35 medical specialties as well as healthcare administrators, policy-makers, and medical researchers. (Release)

Roll Call: enVu, MWW and Decker Communications

enVu announced that Cary Miller will head its West Coast Region as the new director of sales. For Cary, the new position marks a return to the company for which he worked from 2010-2012, serving as an account director. This announcement follows enVu’s statement in March 2013 regarding two new director of sales executives that were brought on board to lead the Eastern Sales Region. enVu anticipates its next expansion phase will focus on the Chicago area. (Release)

MWW announced that Marilyn Berry Thompson has been named non-executive chairman of the company’s Washington, DC office. Thompson, who joined the firm five years ago and has until recently served as its executive vice president and general manager since 2009, will continue to provide senior strategic counsel to the office and will actively manage several of its clients. Prior to joining MWW, Thompson ran her own private practice for over two decades. She headed the State of New Jersey’s Washington office for 12 years under three Governors, and also headed the Coalition of Northeastern Governors’ Washington office. (Release)

Decker Communications, Inc. announced today that Kelly Decker has been named president by the board of directors. Formerly the company’s executive vice president, Kelly Decker assumes her new role as the firm focuses on scaling and growth. She succeeds Ben Decker, who will now serve exclusively as the chief executive officer. As president, Ms. Decker will be in charge of scaling the elite quality of the communications training and messaging programs upon which Decker Communications has built its reputation. Prior to joining Decker Communications, Kelly worked as a consultant for The Alexander Group Inc., a boutique sales management consulting firm. (Release)

Roll Call: Microsoft, SKDKnickerbocker and Hill+Knowlton Strategies

Mark Penn has been promoted to executive vice president of the advertising and strategy group at Microsoft, responsible for the company’s global advertising and marketing strategy. He also oversees a multidisciplinary SWAT team that deals with a range of projects involving marketing, media and compete. His group’s goals include creating world-class advertising and messaging to consumers and business customers delivered through the most cost-effective and scientific means available. Previously, Penn was worldwide CEO of Burson-Marsteller and CEO of Penn Schoen Berland.(Microsoft)

SKDKnickerbocker announced that Lindsey Green, a veteran public relations professional focused on supporting start-ups in the technology and media sectors, has joined the firm as a vice president in the New York City office .Green joins Cecelia Prewitt in expanding the firm’s technology expertise. Prewitt joined SKDK’s Washington office in February from the Federal Trade Commission, where she served as the director of public affairs and senior policy advisor for Chairman Jon Leibowitz. Green will work in SKDK’s public affairs and strategic communications practice, leading the firm’s work serving clients in the technology, start-up and media spaces. Green comes to SKDK after nearly ten years of working with start-up and media companies, most recently running her own consulting firm, Ti14th, for three years. (Release)

Hill+Knowlton Strategies announced the appointment of Drew Levinson, an experienced media and crisis strategist and former CBS News correspondent, to senior vice president in its U.S. media relations practice. Based in New York, Levinson reports to Amy Rosenberg, H+K executive vice president and U.S. director of media relations. In this role Levinson will concentrate on media strategy, executive media coaching and crisis management working across H+K practices. Levinson spent 15 years as a correspondent for CBS News covering national and international events including the World Trade Center terrorist attacks; the wars in Afghanistan and Iraq; multiple U.S. presidential campaigns; Hurricane Katrina; the General Motors bankruptcy; the Daimler-Chrysler merger; and the Firestone recall. (Release)

Roll Call: RF Binder, Lippincott and Univision Communications Inc.

RF|Binder announced the appointment of Lauren Vincelli to senior managing director of research and business intelligence, a newly created position at the agency. Vincelli, who brings more than 10 years of experience to the role, will be responsible for leading the research group in developing in-depth research-based insights and analysis for clients and new business efforts across the agency. Drawing from her experience in developing primary research programs and mining secondary data sources for key insights, Vincelli will provide clients and staff with timely information to build strategies and support public relations programs using a robust arsenal of market research, monitoring and trends tools. (Release)

Lippincott announced the hire of Charles Wright as senior partner in its London office. The appointment reflects Lippincott’s commitment to global growth, in an effort to help businesses around the world realize the fullest potential of their brands. Charles has more than 30 years’ experience delivering strategy and innovation for companies around the globe, with particular expertise in complex service brands and emerging markets. Charles most recently served as managing director of Wolff Olins in the Dubai office, where he built the company’s presence in India and the Middle East. (Release)

Univision Communications Inc. has appointed Iveliesse Malavé to vice president of consumer and entertainment public relations. In this newly created role, Malavé will oversee the company’s consumer PR and publicity efforts, helping to continue to elevate the visibility for Univision’s world-class content and talent. Malavé joins Univision with 15 years of experience in planning, implementing, and evaluating communications B2C campaigns aimed toward Hispanic audiences. Prior to Univision, she served as senior vice president in the Miami/Latin America office of Fleishman-Hillard, representing top consumer brands. (Release)

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