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PR’s Revolving Door

Roll Call: H+K Strategies, Rubenstein, HvM and Lawrence

Hill+Knowlton Strategies hired veteran Lisa Cradit as SVP/corporate advisory practice leader in its New York office. Cradit has worked in strategic communications for more than two decades; she most recently served as director of public relations and communications at First Reserve, an energy-focused private equity firm. Before that, she spent 17 years in the tech industry–a stint that included comms positions at L-1 Identity Solutions, Financial Dynamics (now FTI Consulting) and boutique tech product agency Fitzgerald Communications (now an Omnicom company).

Claire Koeneman, interim general manager of H+K’s New York office and head of the firm’s U.S. financial communications practice, said that Cradit’s extensive “hands-on experience” will be “a tremendous asset to our clients – and to her new colleagues.”

Rubenstein Public Relations hired Jodie Thomas and Kristie Galvani as vice presidents. Thomas most recently served as associate VP of entertainment at 5W PR, where she managed press campaigns for artists ranging from Irish group Clannad to The Wiggles (yes, those Wiggles) and clients as disparate as Broadway.com and D’Angelico guitars. Before joining 5W, Thomas worked as director of PR Decca/Universal Music Group. In her new role, Thomas–a College of Charleston graduate–will execute and develop campaigns for clients in RPR’s entertainment division.

Galvani previously worked as EVP at HMJT PR, serving clients across business sectors. As VP at RPR, she will handle accounts within the firm’s lifestyle division, raising brand awareness for such clients as BioHitech America, Experian Marketing Services and more. She graduated with a Bachelor of Arts degree from York College of Pennsylvania, where she majored in Mass Communications with a special focus on Public Relations and Advertising.

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Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

New U.S. CEO at Burson-Marsteller

Michael LawToday Burson-Marsteller announced the promotion of Michael Law from U.S. president to U.S. CEO, effective September 1st.

Law succeeds political veteran Dave DenHerder, who became CEO in 2012. DenHerder will stay with B-M and parent company WPP in various advisory roles moving forward.

Law first joined the firm in February 2013 to serve as U.S. president, working closely with DenHerder on client service, business development and talent acquisition. He will expand on those responsibilities as CEO.

Prior to joining Burson-Marsteller, Law spent more than 20 years with Ogilvy, serving various roles in the U.S. and Asia-Pacific regions; during his career he has worked with clients ranging from Ford and Coors to American Chemistry Council. Law worked at the U.S. Department of Justice before joining the agency world.

The new U.S. CEO will report to Donald A. Baer, Worldwide Chair and CEO.

Roll Call: Hearst, Maroon PR and the PRSA

Jason Chupick, who you may know as the co-founder of a certain weblog covering the public relations industry, joined Hearst as Director of PR for Hearst Magazines Digital Media, reporting to the President of the division and to the VP of PR. The digital unit of Hearst Magazines is dedicated to creating and implementing the digital strategy for the company’s magazine brands and other sites including Cosmopolitan, ELLE, ELLE DECOR, Esquire, Good Housekeeping etc. as well as digital-only sites such as Delish.com and RealBeauty.com. The company also includes iCrossing, a global digital marketing agency. Chupick previously served as VP of editorial operations at MWW and VP of PR at Harper’s magazine.

Columbia, Maryland’s Maroon PR signed Mark Foglesong as Director of News & Multimedia. Foglesong, who previously served as the Bureau Chief & Senior Photographer for Comcast SportsNet Mid-Atlantic, will handle the creation/development of original content for Maroon clients. He will also advise clients in the sports, nonprofit, hospitality and entertainment sectors on content strategy. In his older role, Foglesong produced news magazine-style shows and documentaries for local sports teams including the Ravens and the Orioles.

The PRSA’s Entertainment and Sports Executive Committee named PR Founder & Sports Publicist Natalie P. Mikolich to its board. Mikolich, who founded both NPM PR and the sports PR blog Sports Publicity Spin, will play ”an active role assisting the Committee with their on-going initiatives and helping practitioners develop public relations and management skills directly relevant to their industries.

Roll Call: Ruder Finn, Edelman, RLM Finsbury, And More

Ruder Finn announced several new additions to its global healthcare leadership team:

  • Elyse Margolis was promoted to the position of executive vice president/director, New York Healthcare, where she will continue to serve as client service leader for accounts as well as assuming new responsibilities for the New York team.
  • Trina Chiara was named executive vice president/director, Global Healthcare Business Development. Chiara, who previously served as an NPR reporter for a decade, will both oversee current clients and identify new business opportunities in the healthcare field.
  • Rob Schachter has been promoted to the position of executive vice President, global Healthcare. As a Ruder Finn employee for the past eight years, he handled global franchise portfolios for multiple clients.
  • Glenn Silver joined the practice as senior vice president, Healthcare Media Relations. He will counsel the firm’s extensive list of pharmaceutical clients.
  • Christine Hanson will now serve as senior vice president, Global Healthcare. Hanson, who worked at Manning Selvage and Lee and Danielides Communications, Inc. before joining Ruder Finn, recently managed several high-profile campaigns including one for Novartis’ Bexsero MenB Vaccine. (Release)

Edelman Seattle announced the appointment of Michael Thomas to the SVP role for its technology team. Thomas, who previously served as VP at Edelman’s Chicago office, brings more than a decade of counselling experience in the tech and health sectors to the role; her past clients include GridApp (acquired by BMC Software), Redback Networks (acquired by Ericsson), Opsware (acquired by HP), CrowdControl for Amazon Mechanical Turk, Code Green Networks, Skytap, Fortress Grand, Twisted Pair Solutions and others.

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More on White House ‘TV Whisperer’ Joining Burson-Marsteller

Dag VegaThanks to Politico, we had the news about former White House “TV Whisperer” Dag Vega leaving the Obama administration to go the PR route several days ago. Now we have the press release.

First: Vega will be managing director of Burson-Marsteller’s Washington, D.C. office effective August 4th, and he will report to Ann Davison, U.S. Chair of Public Affairs & Crisis Practice who joined the firm last month, as well as Jano Cabrera, worldwide executive vice president.

Thanks to a Politico exclusive, we also know that Friday will be his last day at 1600 Pennsylvania Avenue and that he will take a vacation in Puerto Rico before starting the new gig.

What did Vega do at the White House?

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Roll Call: Ogilvy, Hill+Knowlton, Siegel+Gale and More

Ogilvy PR appointed Jennifer Banovetz to the position of SVP/brand marketing director effective August 4th. Banovetz, who most recently served as SVP of consumer brand practice at Edelman Los Angeles, will remain in the L.A. area to “oversee the growth and strategic direction of the firm’s work with major consumer accounts” on the West Coast while also working with other clients across the nationwide brand marketing practice. To the new role she brings more than 15 years of experience in brand communications for clients like Nestlé, Dogswell, Lululemon, Movember and Volkswagen of America; her resume includes stints at Cohn & Wolfe and an in-house position at Mazda. (Release)

Hill+Knowlton‘s Canadian operations announced the appointment of Mona Gauvreau as VP of its Ottowa public sector communications team. While Gauvreau has a fairly extensive history with H+K, this new position marks something of a return home: over the past year, she was general manager of the agency’s Dubai office after serving in the VP capacity in Calgary from 2011 to 2013. Gauvreau also held a VP position at H+K from 2004 to 2007; in her latest role she will handle  crisis communications, media relations, issues management, message development, community relations and event planning for Canadian clients. (Release)

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Roll Call: Edelman, French/West/Vaughan, Nielsen, and More

Edelman named Liz Lee its U.S. Digital Practice head; Andrew Foote will succeed her as general manager, Digital New York. In her new role, Lee will oversee all of the agency’s digital operations across 14 offices in the U.S.; she will report directly to global practice chair, digital Kevin King. Foote, respectively, will manage more than 140 employees in the digital section of the agency’s New York office and report to Jennifer Cohan, president of Edelman New York.

Recently appointed U.S. president/CEO Russell Dubner writes, “Liz will focus on bringing our U.S. clients and teams the next generation of ideas and experiences that drive social engagement”; the New York-based digital practice tripled in size under Lee’s leadership over the past three years and now counts Samsung, Axe, eBay, Citi and Crayola as clients. Foote joined Edelman digital in 2000; he previously held positions at Cohn & Wolfe and Peppercomm. (Release)

French/West/Vaughan hired Lauren Kinelski as associate vice president and promoted Chris Shigas to SVP. Kinelski comes to the Raleigh, North Carolina firm from Rémy Cointreau USA in New York City, where she was public relations manager for a portfolio of luxury spirits; she previously managed PR, social media and event sponsorship for evian Natural Spring Water and worked at Weber Shandwick’s consumer marketing practice. She will be responsible for strategic client counsel and management. Shigas, who has more than 18 years of PR and TV news experience, will provide management oversight of the agency’s growing sports & entertainment practice as well as continuing to manage various B2B and tech accounts. (Release)

Nielsen expanded its leadership team with the addition of Andrew McCaskill as SVP, corporate communications. McCaskill, who will handle media relations duties based in New York and report to CCO Laura Nelson, most recently served as SVP of Weber Shandwick’s New York office. He brings more than 15 years of experience to the new role. (Release)

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Washington DC’s Top PR Players (Besides Jay Carney)

As you may have heard, former White House Press Secretary Jay Carney is rumored to be Apple’s top candidate for their next head of PR. Uber has their sights on him, too.

This wouldn’t be his first foray into the private sector (Carney began his professional career in journalism, before signing on as Director of Communications to Vice President Joe Biden in 2008), but it certainly represents a step in a new direction: to the silicon-ed valleys of the west.

As a NYC-based former Washingtonian (well, Arlington, Virginia, to be exact) this move got me thinking: What would Frank Underwood say?

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Former Press Secretary Jay Carney Rumored to Be Chief PR Candidate for Apple, Uber

jay carney iphone

Well, at least he took his farewell press room picture with the right phone. #BrandLoyalty

It was only two months ago when Apple’s communications major domo, Katie Cottonannounced that she was leaving the company. Since that announcement (and a few “good riddance” posts from certain hack-turned-flacks), Apple has been searching for her replacement.

Thanks to a Re/Code post, we learned they may have found their guy: Jay Carney, former press secretary for the Obama Administration.

According to the report, the former Time Washington bureau chief and head flack for Joe Biden is the hottest name around for major PR gigs after he stepped down in May to be replaced by Josh Earnest.

Uber has its headlights set on the guy for good reason: the company is currently in need of serious public relations and public affairs because of its fight against the deeply entrenched taxi industry. Incidentally, during an interview earlier in May, Uber CEO Travis Kalanick infamously called the company’s opponent “an asshole named Taxi.”

As classy and appealing as the challenge may be, Apple could seem more enticing to Carney. But then he’s never been a guy averse to conflict…

Roll Call: MWW, Murphy O’Brien, allen & gerritsen

MWW promoted Jennifer Little to the role of SVP/general manager of its Dallas office. Little joined MWW in 2012 after serving in VP/SVP roles at Ketchum and Edelman; she also worked as director of PR for Pizza Hut for nearly three years. The promotion follows MWW’s expansion into a new office space, and President/CEO Michael Kempner writes, “Over the past two years, Jennifer has played an important role in driving the growth of our Dallas office and she is the ideal person to help continue its expansion.” Little earned a bachelor’s degree in broadcast news from the University of Texas, Austin, and a graduate degree in communication studies from Indiana State University. (Release)

Los Angeles firm Murphy O’Brien announced six new promotions led by the appointment of Laura Millett and Rachel Esserman to the position of vice president. Millet, who has a background in broadcast journalism, joined Murphy O’Brien after working on PR campaigns for travel clients at the The Zimmerman Agency (Omnicom); in her new role she will oversee multiple travel accounts while developing new business, working on strategy and driving branding efforts and awards initiatives. Esserman, a long-standing Murphy O’Brien employee, will also contribute to strategy while spearheading new business outreach and securing media placements for travel and real estate clients. The firm also promoted Ashley King to account director, Jen DeAngelis to digital media senior account executive, Kaitlin Novell to senior account executive and Marissa Girolamo to account executive.

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