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PR’s Revolving Door

Ketchum Shuffles Its Tech Leadership

ketchum_logoIn what looks like a strong pivot toward the tech sector, Ketchum orchestrated a game of musical chairs involving several top executives within its San Francisco-based Access Communications shop and its Global Technology Practice this week.

Partner Susan Butenhoff, who founded Access and served as both president and CEO there until this week, will now serve as director of the firm’s tech practice while retaining the title of chief at Access.

Matthew Afflixio, who worked under her as EVP/creative director, has been promoted to president.

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Roll Call: Conservation International, Publicis Worldwide and Telemundo

Conservation International (CI) announced that it has appointed Meg Galloway Goldthwaite as its chief marketing officer. Goldthwaite will be responsible for CI’s marketing and communication efforts, including strategic partnerships, brand positioning and message development. Goldthwaite joins CI from Women for Women International (WfWI), where she served as senior director of strategy and innovation. Prior to that, she served as vice president for marketing and communications for the Clinton Bush Haiti Fund where she amplified Haiti’s need for rebuilding lives and livelihoods by amplifying the stories of Haitians now creating a better future through smart, sustainable development. At the World Wildlife Fund, Meg brought Earth Hour—WWF’s signature initiative—to the United States in 2008, growing US participation to more than 80 million by 2010. (Release)

Publicis Worldwide North America has appointed Julie Levin chief marketing officer. In the new role, Levin will partner with business development and communications teams in the agency’s offices in a bid to improve both organic and new business growth. Starting September 8, she will be based in the Publicis North America flagship office in New York. Levin was previously at the Martin Agency, where she led and won pitches for Stoli and Sparkle Georgia Pacific, among others. Earlier Levin was head of business development at BBH/NY. (MediaPost)

The Telemundo Station Group has announced changes in its sales leadership team. Matt Boxer was named VP of business development, Joe Napolitano was named VP of the national sales offices and Jenney Valverde was named VP of sales marketing. Boxer spent 18 years at Univision working in various sales leadership positions at Univision’s local stations in Miami and New York. He has also served as VP of marketing and strategic solutions for the Univision Station Group and as SVP of the client development group. Boxer comes to Telemundo from Meredith Xcelerated Marketing. In his new role, he will lead a newly created team of five business development directors. Napolitano will oversee the National Sales Offices in Atlanta, Chicago, Dallas, Los Angeles, Miami, New York, San Francisco and Mexico City. He has worked at Telemundo since 2004. Valverde was most recently the senior director of sales marketing for the Telemundo Station Group. She started her career with NBCUniversal as a page 17 years ago. (TVNewser)

Roll Call: Fox International Channels and Cardlytics

Fox International Channels (FIC) has announced the appointment of Cherry Yates to the newly created post of vice president, corporate communications, for the multi-media business.  This new global corporate communication function will spearhead a streamlined communications strategy across FIC’s more than 300 entertainment, sports, lifestyle, factual and movie channels, reaching more than 1.7 billion cumulative households worldwide in 180 countries. In her new role, Yates will be responsible for synchronizing internal and external communications efforts, working in close collaboration with publicity teams based in more than 60 offices across the globe. Yates will also continue in her role as vice president of global communications for National Geographic Channels International (NGCI), leading its global publicity efforts in 170 countries and overseeing NGCI’s corporate communications within the international trade media. (Release)

Cardlytics announced a key executive leadership appointment. The company named Kirk Somers to the newly created position of chief legal officer, underscoring plans for aggressive growth going forward. Cardlytics has tapped Kirk Somers Esq. to serve as in-house general counsel, beginning July 2014. A legal professional with a spectrum of corporate legal skills and experience, from securities to intellectual property, Mr. Somers joins Cardlytics from Think Geek, where he served as executive vice president and chief administrative officer responsible for legal, HR and facilities. Prior, Kirk was a partner at FisherBroyles and executive vice president – corporate affairs, for Concurrent Computer Corporation. Mr. Somers has also served as the assistant general counsel for Melita International Inc., and started his legal career as an attorney in the U.S. Air Force. (Release)

Roll Call: APCO Worldwide, Weber Shandwick and KARV Communications

Tina-Marie Adams, former Ketchum senior client director and Midwest regional director, joined APCO Worldwide as the firm’s new managing director for its Chicago office. Adams joins APCO with nearly 20 years of agency experience. Prior to her roles with Ketchum, she served as MWW group midwest general manager and Hill & Knowlton regional labor relations, public affairs and health care director as well as having worked at Fleishman-Hillard and The Tierney Group. Over the course of her career, she has worked heavily in key sectors such as energy, health care, transportation, food and higher education and with some of America’s most iconic brands. In addition to her agency experience, Adams also served as a reporter for The Chicago Tribune and later as an editor for Gannett Newspapers. (Release)

Weber Shandwick has named Lee Noonan global chief technology officer. Noonan joins Weber Shandwick from Havas Worldwide Digital. A technology expert with nearly two decades of experience in enterprise software, internet infrastructure and web application organizations, Noonan will be based in New York and oversee the application and integration of existing and emerging technologies for both Weber Shandwick and its clients. Previously, Noonan built and managed a business development group for Metapa, a software company focused on automating data exchange between enterprises over the internet, as well as serving as director of strategic marketing and business planning at Digital Island. Prior to that, Noonan served as Principal Consultant at Oracle, managing multi-million-dollar implementations of decision-making software at several of the world’s largest international financial institutions. (Release) Read more

MWW Names New Chief Strategy Officer

Mww_logo

New York/New Jersey firm MWW announced the hiring of Jess Seilheimer as Chief Strategy Officer.

Seilheimer, who previously served as SVP of digital innovation/strategic planning at Havas, brings more than 15 years of agency experience to the new role.

After leaving Havas, Seilheimer founded the consulting group Cretegic, where she advised startups and other digital businesses on “accelerating strategic planning”; at MWW she will oversee strategic planning and marketing communications strategies across clients.

In addition to her agency history, Seilheimer has contributed to various publications covering the tech and startup worlds and served as an ambassador for SocialMediaWeekNYC.

She will report directly to MWW founder/CEO Michael Kempner.

Roll Call: Allison + Partners and Rubenstein PR

This week, Allison + Partners announced the opening of its newest office in Singapore as well as the hiring of Serina Tan, who will serve as vice president.

Tan brings more than 12 years’ experience to the role, including stints at various agencies and work with clients in the consumer products and services, technology, food and beverage, tourism, automotive and professional services sectors. Before joining Allison+Partners, she served as regional account director at Porter Novelli. Highlights of her career include a cause-related program for HP as well as the launch of the first McCafé in Singapore, the McDonald’s “I’m lovin’ it” tag launch and a brand refresh for the Singapore Zoo. Ms. Tan has lived in Singapore, Japan and Malaysia and she is fluent in Chinese, Japanese and English.

Ms. Tan’s first assignment will be to create a comprehensive campaign for Plaza Singapura, one of Singapore’s largest shopping malls, but she will also play a role in the expansion of Allison + Partners’ Asia Pacific operations. Co-founder and COO Andy Hardie-Brown says,”Based on current levels of business activity we will more than double our Asia Pacific headcount over the coming year.”

New York’s Rubenstein Public Relations hired Jason Ledder as media department group head. He will specialize in earning media mentions for clients across Rubenstein’s portfolio.

Ledder brings more than 15 years of agency experience to the role, most recently serving as VP of media relations at R&J PR. In the new position, he will develop and execute all media relations activities — be they national, regional, local or hyper-local. Richard Rubenstein writes, “We look forward to the additional exposure he will generate on behalf of our clients and public relations campaigns.”

Roll Call: Ketchum, Peppercomm, Gibbs & Soell and DKC

Peppercomm promoted Maggie O’Neill to the role of managing director. O’Neill, a partner who has been with the firm for 13 years, joined as an account supervisor; she currently O’Neill leads the firm’s consumer business portfolio and established the firm’s experiential offerings including sponsorship activation, corporate meetings, product launches and consumer events.

Her account wins include MINI Cooper, TGI Fridays and Whirlpool, and she has won accolades including PR News People Awards; over the past year alone, she won a PRSA Silver Anvil, PR News Agency Elite and BizBash Event Style Award. She also played a key role in the firm’s acquisition of Janine Gordon Associates (JGA) and she oversaw the integration and development of lifestyle/nonprofit/consumer specialist team JGAPeppercomm.

Ed Moed, co-founder and CEO, writes, ”Maggie’s promotion reflects her uncanny ability to think outside-the-box and deliver creative programming for her clients that map back to their business goals. She’s been a critical part of Peppercomm’s continued growth and has served as a great sounding board for Steve Cody and me as co-founders.” (Release)

Ketchum appointed Lori Beecher, a TV producer with a career spanning Today, 60 Minutes and, most recently, the syndicated talk show Katie as executive vice president of media and content strategy, based in the firm’s New York headquarters. Beecher assumes the newly created role immediately.

Beecher will counsel some of the firm’s largest clients in North America on content-centric media strategy and executive visibility. She also will provide senior-level guidance for the development and management of highly visual content for brand and corporate storytelling. Beecher has been responsible for securing and producing some news interviews including Supreme Court Justices Sonia Sotomayor and Sandra Day O’Connor, baseball phenom Alex Rodriguez, former presidential candidate Hillary Rodham Clinton, President Bill Clinton, Sen. John and Elizabeth Edwards. (Release)

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Roll Call: H+K Strategies, Rubenstein, HvM and Lawrence

Hill+Knowlton Strategies hired veteran Lisa Cradit as SVP/corporate advisory practice leader in its New York office. Cradit has worked in strategic communications for more than two decades; she most recently served as director of public relations and communications at First Reserve, an energy-focused private equity firm. Before that, she spent 17 years in the tech industry–a stint that included comms positions at L-1 Identity Solutions, Financial Dynamics (now FTI Consulting) and boutique tech product agency Fitzgerald Communications (now an Omnicom company).

Claire Koeneman, interim general manager of H+K’s New York office and head of the firm’s U.S. financial communications practice, said that Cradit’s extensive “hands-on experience” will be “a tremendous asset to our clients – and to her new colleagues.”

Rubenstein Public Relations hired Jodie Thomas and Kristie Galvani as vice presidents. Thomas most recently served as associate VP of entertainment at 5W PR, where she managed press campaigns for artists ranging from Irish group Clannad to The Wiggles (yes, those Wiggles) and clients as disparate as Broadway.com and D’Angelico guitars. Before joining 5W, Thomas worked as director of PR Decca/Universal Music Group. In her new role, Thomas–a College of Charleston graduate–will execute and develop campaigns for clients in RPR’s entertainment division.

Galvani previously worked as EVP at HMJT PR, serving clients across business sectors. As VP at RPR, she will handle accounts within the firm’s lifestyle division, raising brand awareness for such clients as BioHitech America, Experian Marketing Services and more. She graduated with a Bachelor of Arts degree from York College of Pennsylvania, where she majored in Mass Communications with a special focus on Public Relations and Advertising.

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New U.S. CEO at Burson-Marsteller

Michael LawToday Burson-Marsteller announced the promotion of Michael Law from U.S. president to U.S. CEO, effective September 1st.

Law succeeds political veteran Dave DenHerder, who became CEO in 2012. DenHerder will stay with B-M and parent company WPP in various advisory roles moving forward.

Law first joined the firm in February 2013 to serve as U.S. president, working closely with DenHerder on client service, business development and talent acquisition. He will expand on those responsibilities as CEO.

Prior to joining Burson-Marsteller, Law spent more than 20 years with Ogilvy, serving various roles in the U.S. and Asia-Pacific regions; during his career he has worked with clients ranging from Ford and Coors to American Chemistry Council. Law worked at the U.S. Department of Justice before joining the agency world.

The new U.S. CEO will report to Donald A. Baer, Worldwide Chair and CEO.

Roll Call: Hearst, Maroon PR and the PRSA

Jason Chupick, who you may know as the co-founder of a certain weblog covering the public relations industry, joined Hearst as Director of PR for Hearst Magazines Digital Media, reporting to the President of the division and to the VP of PR. The digital unit of Hearst Magazines is dedicated to creating and implementing the digital strategy for the company’s magazine brands and other sites including Cosmopolitan, ELLE, ELLE DECOR, Esquire, Good Housekeeping etc. as well as digital-only sites such as Delish.com and RealBeauty.com. The company also includes iCrossing, a global digital marketing agency. Chupick previously served as VP of editorial operations at MWW and VP of PR at Harper’s magazine.

Columbia, Maryland’s Maroon PR signed Mark Foglesong as Director of News & Multimedia. Foglesong, who previously served as the Bureau Chief & Senior Photographer for Comcast SportsNet Mid-Atlantic, will handle the creation/development of original content for Maroon clients. He will also advise clients in the sports, nonprofit, hospitality and entertainment sectors on content strategy. In his older role, Foglesong produced news magazine-style shows and documentaries for local sports teams including the Ravens and the Orioles.

The PRSA’s Entertainment and Sports Executive Committee named PR Founder & Sports Publicist Natalie P. Mikolich to its board. Mikolich, who founded both NPM PR and the sports PR blog Sports Publicity Spin, will play ”an active role assisting the Committee with their on-going initiatives and helping practitioners develop public relations and management skills directly relevant to their industries.

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