TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

How Will the Management Move Impact Google’s Future?

Larry Page and Eric Schmidt. Photo:AP

Everyone’s talking about Google’s “management shake-up” as co-founder Larry Page becomes CEO and Eric Schmidt becomes chairman. While this move has implications for the company’s next moves, it also has the potential to change how the company is perceived by the public.

Some coverage asks if it’s really a shake-up at all, other stories posit that the move is part of its strategy for taking on the start-ups of the world. And in the realm of how the company’s seen, several reports note how its public image has progressed already. That’s very different coverage than Apple’s seeing as Steve Jobs takes medical leave, which questions the company’s future without its “cult CEO.”

The switches, interestingly, are happening as Apple faces increasing competition from Google. A Bloomberg story points to Google as a “formidable competitor” especially given the way its mobile operating system, Android, is selling.

Mediabistro Course

Public Relations: Build Your Portfolio

Public Relations: Build Your PortfolioIn this intensive workshop, you'll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are looking to create materials for a PR portfolio or wanting to polish your work, you'll leave this class with a professional portfolio and the skills to build it throughout your career. Register now!