Interview: Ray Day, VP Communications, Ford Motor Company
PRNewser caught up with Ford VP, Communications Ray Day at the New York International Auto Show press preview day yesterday. Ford announced a partnership with Microsoft at the event.
While Ford CEO Alan Mulally was doing a number of TV hits just a few feet away, we spoke with Day about how Ford’s marketing and PR efforts have evolved over the more than 20 years that he’s been at the company. “There’s no longer two separate worlds,” he said, referring to PR and marketing. “It’s all about communications.”
Ford’s internal PR team is 200 strong, and the company works with WPP agencies Burson-Marsteller, Direct Impact, Hill & Knowlton and Ogilvy PR.
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Nadine Cheung
Editor, The Job Post
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