Last week we wrote a couple of posts about brands creating cool promotional campaigns with Twitter‘s Vine app. Yet, when we wrote about the (excellent) clips from brands like GE or Clorox GreenWorks, we hadn’t yet encountered the work of Yell Design‘s Matt Willis. His profile consists of stop-motion pieces that use food to achieve some incredible visuals–and it is leaps and bounds ahead of almost anything else we’ve seen on Vine.

Breakfast in bed #food #magic #loop vine.co/v/bdXxThZ0ZY9

— Matt Willis (@YellDesign) March 15, 2013

Raining potatoes #food #stopmotion #loop #magic vine.co/v/bdzUWW5Lvem

— Matt Willis (@YellDesign) March 12, 2013

And it just keeps going.

The Great Escape #magic #food #loop vine.co/v/bwAMMYEXtwH

— Matt Willis (@YellDesign) March 9, 2013

We’re not exactly sure what Yell Design does, and based on the profile’s likes and followers we know that many Vine users have already encountered Willis’s work. The point is this: don’t underestimate the amount of brand-friendly creativity you can fit into a six-second window.