Smartphone & Tablet Games Summit
The Business of Smartphone and Tablet Gaming
June 26, 2012 | San Francisco
produced by SocialTimes,
AllFacebook,
and WebMediaBrands

Program

8:15 am
Registration and Breakfast
9:00 am - 9:30 am
KEYNOTE: Understanding the Smartphone and Tablet Games Opportunities: Present and Future Charles Hudson's opening keynote will cover the broad arc of why the opportunity for Smartphone and Tablet games is poised to explode. Hudson will delve into some of the key factors driving the market opportunity, including stats, figures and demographics on what's working today and some of the key market questions to answer moving forward as this rapidly expanding space evolves.
9:30 am - 9:45 am
Who is the Mobile Gamer? In order for developers to create a profitable game, it’s important to understand the mobile gamer. Why do they play on their mobile devices? Who do they play with? What factors encourage them to download a game? This research spotlight highlights from a recent survey profiling the mobile gamer.
9:45 am - 10:15 am
Smartphone & Tablet Apps: By the Numbers Leveraging its data-set of more than 65,000 companies and using its analytics and advertising services across more than 175,000 apps, Flurry shares the latest consumer behavior and business trends for iOS and Android apps. This session will additionally focus on key usage difference between smartphone versus tablet apps.
10:15 am - 10:45 am
AM Break
10:45 am - 11:30 am
Ruling the Mobile World: How Developers are Successfully Monetizing the Multi-Platform Landscape on iOS & Android In today’s fragmented media landscape it is becoming increasingly more difficult to become successful across multiple platforms. This is most apparent in the mobile sector. Few developers have made a smooth transition from Android to iOS or vice versa. The selective few that have crossed over prosperously have endured a number of hurdles on their path to mass distribution and efficient monetization. This panel of industry veterans will not only breakdown the similarities and differences of Apple and Google’s distinct platforms, they will also present their own strategies and share what has worked and what hasn’t on their journey to mobile dominance.
11:30 am - 12:15 pm
Building for Tablets: Keys to Success Tablets have emerged as a great device for games. The combination of a touch interface and large screen have enabled new opportunities for game developers in all genres. What does it take to succeed in the tablet space? How does designing and launching games for the tablet format compare to developing games for phones? This session will provide valuable insights into what it takes to successfully develop tablet games.
12:15 pm - 1:15 pm
Lunch
1:15 pm - 2:00 pm
Customer Acquisition and Distribution No matter how good your game is, it won't be discovered by consumers unless you know how to get it in front of the right audience. How can developers target the right audience for their games and acquire users in a cost-effective way? How important are chart position, icon design, and other factors in influencing user behavior. Our group of experts will share their perspectives on this important topic.
2:00 pm - 2:45 pm
Building Social Game Player Networks You can't have social games without a social network to connect players. With all of the competing alternatives in the market, how should developers plot a strategy for building player networks? Should developers build their own player graphs or partner with others? And what does it take to build and maintain an effective player graph. You can't afford to miss this session as our panel of experts give you the inside scoop on the most important issues surrounding this key topic.
2:45 pm - 3:15 pm
PM Break
3:15 pm - 4:00 pm
HTML5 Games HTML5 games have been heralded as the next innovation to enable cross-platform games. Is the technology up to the task today? What are the key technical challenges facing those looking to build games using HTML5? What types of new games will HTML5 enable? Join us as our panel of industry insiders share their opinions and perspectives on this important subject.
4:00 pm - 4:45 pm
Location-based Games: Cracking the Code The rise of location-enabled devices has created a rich opportunity to build location-based games. Building good location-based games is not as simple as merely adding a location layer to a known game. How can developers successfully marry location and gameplay? What lessons have been learned about what does and does not work? Join us for an exploration of this emerging space along with some valuable tips and best practices.
4:45 pm - 5:30 pm
Mobile Games for the Core Gamer While there have been many articles written about the opportunity to build mobile games for the casual audience, the core game is not to be ignored. Who is the core mobile gamer and what types of games and themes resonate most with that audience? How do core gamer behaviors on mobile compare with their behaviors on other platforms? And what does it take to build successful games for that audience? Our panelists will take a deep dive on this important segment of the market.
5:30 pm - 6:00 pm
Mobile Games: Monetizing Apps in a Saturated Social Environment Less than five years after the introduction of the iPhone, the majority of Americans now carry a smartphone and mobile has infiltrated nearly every aspect of our lives – especially in gaming, where mobile gaming apps have garnered cult-like status among consumers and the media. However, the ubiquity of gaming apps does not always equal profitability. How do these games sustain monetary value and consumer interest in an overflowing app market? With its mission to connect members with people they should know, games are a cornerstone of MeetMe, the best place to meet new people, and its success lies in a robust “freemium” model, in which add-ons can be purchased to enhance the experience of the app. More than 60% of MeetMe’s visits come from mobile devices, and it is consistently one of the top free social apps for iPhone and Android. Join us for a highly interactive session as we discusses the importance of integrating a mobile, social layer that increases user engagement and app sustainability along with what the future holds on mobile platforms for brands and publishers alike. EnvironmentLess than five years after the introduction of the iPhone, the majority of Americans now carry a smartphone and mobile has infiltrated nearly every aspect of our lives – especially in gaming, where mobile gaming apps have garnered cult-like status among consumers and the media. However, the ubiquity of gaming apps does not always equal profitability. How do these games sustain monetary value and consumer interest in an overflowing app market? With its mission to connect members with people they should know, games are a cornerstone of MeetMe, the best place to meet new people, and its success lies in a robust “freemium” model, in which add-ons can be purchased to enhance the experience of the app. More than 60% of MeetMe’s visits come from mobile devices, and it is consistently one of the top free social apps for iPhone and Android. Join us for a highly interactive session as we discusses the importance of integrating a mobile, social layer that increases user engagement and app sustainability along with what the future holds on mobile platforms for brands and publishers alike.
6:00 pm - 6:30 pm
Ad Engagement Case Studies: Discovering Well-known Titles Secrets to Success! Join us for an illuminating case study and go behind the scenes to discover the real characteristics of quality users and how to best engage them. In this highly informative session, you’ll get the inside scoop on matching user characteristics with game demographics along with valuable first-hand tips on creating parameters for rapidly acquiring users. Join us as we go behind the scenes to reveal how well-known titles are innovating and augmenting the distribution experience with the latest in rich media technology. Along with lessons learned, we’ll demonstrate how video and interactive ads allows users to experience the most exciting part of the game or app before they download. You’ll walk away from this session with fresh insight into testing user behavior and crafting the perfect call-to-action landing pages that result in dramatically improved monetization.
6:30 pm - 7:30 pm
Reception

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