William Alena

William manages all advertising and business development for myYearbook. Over the past 18 months he has helped grow myYearbook's revenue from a nascent start-up to a robust multi-million dollar organization while establishing relationships with many major brands and agencies.

Prior to joining myYearbook William was the Director of Internet Advertising for Scholastic, the world's largest children's book publisher, successfully helping to build the web advertising business. William began his internet advertising career with DoubleClick, where he helped launch The SONAR Network.


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