Social Media Marketing Boot Camp

Agenda

Join the sessions live on Thursdays from 2:00 - 3:30 pm ET or catch the recordings in the archives whenever it's convenient for you. Throughout the week, you'll complete assignments and get one-on-one feedback from a homework advisor. Any questions? Contact us.

Week 1: Thursday, June 6, 2013
Building a Social Business

2:00 pm - 2:45 pm Social Media Lessons From Anderson Cooper 360° In this inspiring keynote session, join Ella Chick, digital producer for CNN's hit show Anderson Cooper 360°, for a discussion on how the network uses social media for breaking news and other stories. Learn how you can leverage social in a timely, effective way to draw attention to your organization or cause.

Ella Chick Digital Producer,
Anderson Cooper 360°

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2:45 pm - 3:30 pm Overview of Social Media Marketing Boot Camp Tune in for an overview of how the social media marketing boot camp works. Begin creating a social media strategy for your business or project that will drive sales and engagement. Learn how to use social media as a listening tool to better understand your customers and clients.

Gretchen VanEsselstyn Director of curriculum and community,
Mediabistro

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Week 2: Thursday, June 13, 2013
Content Strategy and Channel Management

2:00 pm - 2:45 pm Social Media Channel Management Join Mandy Gresh, vice president of brand channel mangement at mega-agency Big Fuel, to learn how to target, segment, and measure your social strategy efforts across multiple platforms.

Mandy Gresh Vice President,
Big Fuel

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2:45 pm - 3:30 pm Content Strategy for Brands In this session, join Joshua Green, senior strategist at Undercurrent for a discussion on why content is now king when it comes to digital marketing and social media. Learn how to build a digital strategy around content and create a community of fans and followers that are loyal and engaged. Learn what types of content works, what new forms are emerging, and why content marketing is the most buzzed about topic in social media for 2013.

Joshua Green Senior Strategist,
Undercurrent

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Week 3: Thursday, June 20, 2013
Tools and Monitoring

2:00 pm - 2:45 pm How to Incorporate Analytics into Your Social Media Strategy One of the most exciting aspects of digital media is that almost everything related to user behavior is trackable. Analytics are crucial in refining your social media strategy over time so that you can constantly experiment and determine what works well at a given time with a given audience. Customer data can also be essential in making a business case for change. In this session, we'll talk about how to use real-time data and analytics to inform content and distribution.

Danielle Brigida Senior Manager of Social Strategy and Integration,
National Wildlife Federation

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2:45 pm - 3:30 pm Google Tools In this session, join Monica Morse, head of social and SMB solutions at Google for a comprehensive discussion of Google Tools. This talk will familiarize you with the wide range of tools available to marketers such as advanced search, trends, Google+ Hangouts, YouTube, and more.

Monica Morse Head of Social and SMB Solutions,
Google

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Week 4: Thursday, June 27, 2013
Twitter Marketing

2:00 pm - 2:45 pm A Twitter Case Study From the Katie Show Join Lisa Raphael, social media producer for the Katie show, for a case study on how the hit show uses Twitter to enhance the viewer experience and build interest in upcoming segments. Learn how to use Twitter to build buzz around your projects.

Lisa Raphael Social Media Producer, Katie

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2:45 pm - 3:30 pm How to Use Twitter Like a Human In this session join Lauren Dugan, co-editor of AllTwitter, for a review of how to use Twitter for engagement, research, customer service, and promotion. You’ll learn how to optimize your Twitter account, including how to set up your profile so you're targeting the right audience, how to create a Tweet schedule so your account runs itself, and how to use Twitter to listen to what people are saying about you and your competitors.

Lauren Dugan Social Strategist

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Week 5: Thursday, July 11, 2013
Facebook Marketing and Social Media PR

2:00 pm - 2:45 pm Facebook Brand Pages In this session join Geoffrey Colon, vice president of Social@Ogilvy at Ogilvy & Mather, for an in-depth discussion on Facebook's brand pages. Learn best practices for brand pages that will help you expand your reach and audience.

Geoffrey Colon Vice President,
Social@Ogilvy

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2:45 pm - 3:30 pm PR Crisis Communications In this session join Patrick Coffee, copy director at Social Media for Tenthwave, for a discussion on crisis communications. Learn from case studies to improve your own snafu response.

Patrick Coffee Copy Director,
Social Media for Tenthwave

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Week 6: Thursday, July 18, 2013
Using Video for Social Media Marketing

2:00 pm - 2:45 pm Emerging Video Platforms Join Leslie Bradshaw, COO of Guide, for an in-depth talk on how to leverage emerging video platforms to build community around your business.

Leslie Bradshaw COO,
Guide

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2:45 pm - 3:30 pm Engineering Viral Videos Join Bettina Hein, founder & CEO of Pixability, for a discussion on the science behind viral videos. Learn how to create videos that will drive views, shares, and generate widespread community interaction.