Online Learning

This virtual event and online workshop takes place completely online, with live video presentations and interactive Q&A sessions that you can join in real time or watch later. You'll work on projects in small groups and immediately implement your social media plans, track the results, and get feedback from a small group advisor.

Personal attention
Get focused, individual attention from class leaders in small peer groups.

Practical, hands-on format
Go beyond theory and learn how to implement the strategies within your company.

Clear goals, clear deliverables
Complete and implement a comprehensive social media strategy, including, a website audit, competitive analysis, and action plan.

Case studies from leading brands
See firsthand the power and effectiveness of a well-executed social media campaign.

Weekly Live Sessions

Watch weekly keynote and how-to sessions, presented via webcast, that guide you through demonstrations of new tools and concepts. Guest speakers provide insights, case studies, and real-world examples of strategies that have worked.

Archived Sessions

Can’t attend the sessions live? All weekly keynote and how-to sessions are recorded and archived to be viewed at any time during the program.

Homework

Work online in small groups to get direction and ideas from advisors and participants from media companies, startups, and other businesses.

Discussion Forums

Participate in a dynamic, ongoing discussion that unfolds over six weeks. Ask questions. Post comments. Meet hundreds of peers from Fortune 500 companies, innovative startups, and leading brands.