Here are the speakers from our previous session. New speakers will be added soon.
Tim Bosch Director of Media Planning, Likeable Media As the director of media planning, Tim Bosch plans and executes social media advertising campaigns for over 30 clients across several industries. Since taking this role, he has increased the return on investment for social ad buys by 30%. Whether he is increasing awareness for a new TV show, or driving e-commerce, Tim has a knack for exceeding expectations with social ads.
Lauren Dugan Social Strategist Lauren is a social media strategist dedicated to covering all angles of the emerging phenomenon that is Twitter. She explores how social media is used to communicate, market, advertise, and inform from a variety of industry perspectives: political, non-profit, educational, and mainstream media. She truly believes that social media is changing the world, and she wants to be part of the action. With an eclectic background in English literature, political science, and media studies, Lauren comes fully armed to face the diverse and rapidly changing world of social media.
Kim France Editor in Chief, Girls of a Certain Age Kim France is the editor in chief of Girls of a Certain Age, a style and popular culture blog for women in their forties and beyond. Kim launched Lucky magazine in 2000 and was its editor in chief for ten years. She has also been a staff writer at Sassy, a deputy editor at New York, and a senior writer at Elle.
Elise King Co-Founder and Director of Partnerships, DoGoodBuyUs Elise King is co-founder and director of partnerships at DoGoodBuyUs. She coordinates efforts with DGBU's charity partners and seeks opportunities for the charities' products. Her non-profit background was built on being the president of the young professionals charity, nycTIES, and serving on the Career Gear Associates Board in New York City.
Emma Matthieson Creative Strategist, Learned Evolution Emma is the creative strategist at Brooklyn-based creative agency Learned Evolution, where she helps create Growing Media for Growing Minds. Emma is marketing director for Brooklyn Bowl, a music venue in Brooklyn that was the tenth most Googled keyword in the New York metro area in 2011, and will soon open its second location in Las Vegas. A DJ in her spare time, Emma works to bring her love for music, food and tech to life through digital media and events.
Josh McHugh CEO, Attention Span Media Josh McHugh is the CEO of Attention Span Media, a digital agency serving clients in entertainment, gaming, hospitality, and politics. He joined Attention Span in 2008 and helped transform it from a digital production company to an award-winning agency building audiences for clients like Kennedy Space Center, Silver Oak Cellars, Hulu, 19 Entertainment, AOL, Alloy, Yosemite National Park and Zynga. Josh is leading the launch of Fanatical, Attention Span's SaaS audience-development platform. His experience at the intersection of technology, media and business began at Forbes Magazine, where he chronicled the brainiacs and billionaires behind the turn-of-the-century tech upheaval. Before joining Attention Span, he was a contributing editor at Wired Magazine and a writer for Vanity Fair, Outside, and other publications. He has also worked as a copywriter for advertising agencies Wieden + Kennedy and Goodby, Silverstein & Partners.
David Mogensen Senior Product Marketing Manager, YouTube David Mogensen brings 13 years of marketing experience to Google, where he leads a team focused on modern brand building. In this role, he is responsible for defining how Google and YouTube are positioned to Fortune 500 brands as well as Google’s thought leadership efforts. Prior to joining Google, David spent nearly a decade doing consumer marketing for BMW of North America, managing events, media, and advertising. During that time, David was also Editor in Chief of BMW Magazine, with a circulation of nearly a million BMW enthusiasts.
Cindy Ratzlaff Founder, Brand New Brand You Cindy Ratzlaff launched her own consulting firm, Brand New Brand You Inc., in 2007 and works with publishers, authors, and Fortune 1000 companies on integrating social media into their brand building strategy. She is a frequent contributor to Business Insider, writing on social media and marketing strategy, and her essays have appeared on Oprah.com, CNN.com and Wowowow.com, among other online publications. She was named to the Forbes “20 Best Branded Women on Twitter” list and Forbes Woman called her one of the “Most Influential Women Tweeting about Entrepreneurship."
Zack Rosenberg Co-Founder, DoGoodBuyUs Zack Rosenberg is a social entrepreneur and co-founder of DoGoodBuyUs, the marketplace for Goods that Do Good. After a career in advertising working for companies such as BuzzFeed, WebMD, SmartBrief, and others, he turned his attention to transforming the world through business.
Benjamin Samuel Co-Founder, Electric Literature Benjamin Samuel is the co-editor of Electric Literature, an independent and groundbreaking digital publisher based out of Brooklyn, and its weekly fiction magazine, Recommended Reading. Electric Literature was the recipient of the National Book Foundation’s 2011 Innovations in Reading Prize and has been recognized by Best American Short Stories, the Pen/O’Henry Prize, and Best American Non-Required Reading. In addition to editing fiction, Benjamin manages the company's social media feeds and produces its blog, The Outlet.
Jamie Simoni Social Media Marketing Manager, American Eagle Outfitters Jamie Simoni is a social media marketing professional and currently leads the social media strategy for American Eagle Outfitters including community management and engagement for the brand’s 9+ million followers. Through compelling content and social advertising buys she has contributed to the brand’s impressive social media presence over the past three years.
Jennifer Starkey Senior Manager, Insights and Analytics, Healthline Networks Jennifer Starkey is the Senior Manger of Insights and Analytics at Healthline Networks. With a deep understanding of the marketing challenges of both business-to-consumer and business-to-business brands, Jennifer develops strategic digital marketing campaigns and initiatives. Previous clients include American Banker, Accounting Today, The Bond Buyer, and Financial Planning. She recently worked on The 5th Vespa Sweepstakes for Health Data Management and has worked on national integrated marketing communications campaigns for Niagara USA tourism and within the healthcare and retail industries.
Lynette Young Social Strategist, Purple Stripe Productions Lynette Young is CEO of Purple Stripe Productions and partner in the newly-formed consultancy Faucet Group. A long time mentor and advocate for women in the technology field, Lynette started the Women of Google Plus community to help inspire, empower, educate, and highlight women using social media and technology platforms, specifically Google+. With over 1.5 million followers in Google+, Lynette is an active and vocal leader in the community and strives to help women become online leaders of their own communities.