Social Media Optimization: Beyond SEO

Save the Date

Thank you for attending the first SMOC: Social Media Optimization. We'll see you in San Francisco, October 20-21, 2011, for Socialize: Monetizing Social Media where we'll keep the SMO conversation going!


Social Media Optimization Conference (SMOC), May 23-24 at the Mission Bay Conference Center at UCSF offers organic and paid techniques for increasing engagement and revenue through social media.

Traditional advertising and even Search Engine Marketing don’t deliver the bang they once did. More and more, people are getting news, entertainment and business resources from social media. At SMOC, you'll learn how to boost your visibility in search engines, increase linkability, and fuel your readers' desire to comment, consume and share through social media.

The paid social component of the conference explores the fundamental changes and best practices surrounding successful campaign management, accompanied by advice for creating resonant ads and tips for testing. Leading brands, practitioners and agency execs will reveal what works and what doesn't when it comes to advertising on the social web in terms of strategy, targeting, privacy, and measurement.