The previous record was set in 2009 and last night’s event saw increases of 23 percent in total viewers (6,554,000), 14 percent in households (4,466,000) and 13 percent in ratings (3.9 U.S. HH).
Compared to 2010, the 2011 NBA All-Star Saturday Night was up 49 percent in total viewers ((8,090,000 vs. 5,441,000), 43 percent in households ((5,100,000 vs. 3,563,000) and 42 percent in US HH rating (4.4 vs. 3.9).
Between 10:30-11 p.m. ET, the telecast peaked with nearly 10.4 million total viewers and 6.4 million households watching the end of the Slam Dunk Contest that featured Blake Griffin jumping over a 2011 Kia Optima.
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