TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

2011 NBA All-Star Saturday Night Most Watched Ever

LOS ANGELES – TNT’s 2011 NBA All-Star Saturday Night was the most watched in the event’s 26-year history with 8.1 million total viewers, 5.1 million households and a 4.4 U.S. HH rating.

The previous record was set in 2009 and last night’s event saw increases of 23 percent in total viewers (6,554,000), 14 percent in households (4,466,000) and 13 percent in ratings (3.9 U.S. HH).

Compared to 2010, the 2011 NBA All-Star Saturday Night was up 49 percent in total viewers ((8,090,000 vs. 5,441,000), 43 percent in households ((5,100,000 vs. 3,563,000) and 42 percent in US HH rating (4.4 vs. 3.9).

Between 10:30-11 p.m. ET, the telecast peaked with nearly 10.4 million total viewers and 6.4 million households watching the end of the Slam Dunk Contest that featured Blake Griffin jumping over a 2011 Kia Optima.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!