21 Million Tune in for Networks’ Michael Jackson & Farrah Fawcett Specials

Walter_6.26.jpgFive hours of last night’s primetime schedules on the big 3 were produced by the news divisions, with ABC, CBS and NBC crashing multi-hour reports on Michael Jackson and Farrah Fawcett. But it was ABC’s Fawcett special at 10pm that was the night’s #1 show, averaging 8.2M Total Viewers.

ABC
9-10pm — “20/20″ Jackson – 5.7M
10-11pm — “20/20″ Fawcett – 8.2M

CBS
10-11pm — “CBS Special” Jackson (with one Fawcett piece) – 7.6M

NBC
9-11pm — “Dateline” Jackson/Fawcett – 5.8M

• At 9pm ABC and NBC tied for second place with a 1.7 rating in A18-49. (Fox’s “So You Think You Can Dance” led the hour with a 2.5 rating.)

• At 10pm 21.6 million Total Viewers tuned in to ABC, CBS and NBC for their news specials.

Earlier: The Big 3 Live at 10

Later: We’ll get ratings around 4pmET to determine what the Jackson/Fawcett stories meant for the cable news channels.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.