TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

378,000 Total Viewers At 8pm — Paula Zahn’s Lowest Viewership Ever?

paulamay172.jpgAccording to the scoreboard, CNN’s Paula Zahn attracted just 378,000 total viewers on Wednesday, shedding more than 300,000 viewers from her 7pm lead-in.

MSNBC’s Keith Olbermann more than doubled Zahn. Bill O’Reilly had eight times as many viewers. Nancy Grace also came out ahead.

Zahn hasn’t managed to deliver more than 400,000 viewers since last week. On Monday, she averaged 386,000 (and 163,000 in the demo). On Tuesday, she averaged 399,000 (and 123,000 in the demo).

Now she’s down to 378,000. Is this Zahn’s worst performance ever?

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!