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’60 Minutes’ Has Best Season Premiere in Four Years

The 42nd season premiere of “60 Minutes” was its best fall debut since 2005.

The show, which had a strong lead-in from the San Diego Chargers – Miami Dolphins game, drew more than 14.88 million Total Viewers earning a 4.2/11 in A25-54 and a 3.2/09 in A18-49. “60 Minutes” was up 20% from last year’s season premiere.

Sunday’s show had David Martin profile of Gen. Stanley McChrystal, the commander of coalition forces in Afghanistan; a Morley Safer interview with the court-appointed trustee of the Bernard Madoff assets; and Steve Kroft‘s story about the lucrative marketing opportunities for dead celebrities.

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!