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’60 Minutes’ Has Best Season Premiere in Four Years

The 42nd season premiere of “60 Minutes” was its best fall debut since 2005.

The show, which had a strong lead-in from the San Diego Chargers – Miami Dolphins game, drew more than 14.88 million Total Viewers earning a 4.2/11 in A25-54 and a 3.2/09 in A18-49. “60 Minutes” was up 20% from last year’s season premiere.

Sunday’s show had David Martin profile of Gen. Stanley McChrystal, the commander of coalition forces in Afghanistan; a Morley Safer interview with the court-appointed trustee of the Bernard Madoff assets; and Steve Kroft‘s story about the lucrative marketing opportunities for dead celebrities.

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.