TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

’60 Minutes’ Has Best Season Premiere in Four Years

The 42nd season premiere of “60 Minutes” was its best fall debut since 2005.

The show, which had a strong lead-in from the San Diego Chargers – Miami Dolphins game, drew more than 14.88 million Total Viewers earning a 4.2/11 in A25-54 and a 3.2/09 in A18-49. “60 Minutes” was up 20% from last year’s season premiere.

Sunday’s show had David Martin profile of Gen. Stanley McChrystal, the commander of coalition forces in Afghanistan; a Morley Safer interview with the court-appointed trustee of the Bernard Madoff assets; and Steve Kroft‘s story about the lucrative marketing opportunities for dead celebrities.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!