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’60 Minutes’ Has Best Season Premiere in Four Years

The 42nd season premiere of “60 Minutes” was its best fall debut since 2005.

The show, which had a strong lead-in from the San Diego Chargers – Miami Dolphins game, drew more than 14.88 million Total Viewers earning a 4.2/11 in A25-54 and a 3.2/09 in A18-49. “60 Minutes” was up 20% from last year’s season premiere.

Sunday’s show had David Martin profile of Gen. Stanley McChrystal, the commander of coalition forces in Afghanistan; a Morley Safer interview with the court-appointed trustee of the Bernard Madoff assets; and Steve Kroft‘s story about the lucrative marketing opportunities for dead celebrities.

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.