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60 Minutes Obama Interview Draws Largest Audience of TV Season

Kroft_11.18.bmpFinal numbers are in for last week’s prime time programs. 60 Minutes’ 25.1 million viewers makes it the most-watched program so far this TV season.

The hour featured the first post-election interview with President-elect Barack Obama and Michelle Obama. The audience was 60 Minutes’ largest in nearly a decade. The interview was a hit on the Web too. The 60 Minutes page drew the most video streams and views since the Website was created.

For the second week in a row, 60 Minutes is America’s most-watched show.

More details in the press release after the jump…


60 MINUTES INTERVIEW WITH THE OBAMAS ATTRACTS THE LARGEST TELEVISION AUDIENCE OF THE SEASON

Newsmagazine Scores Best Ratings in Nearly a Decade and is the
Number-One Program on Television for the Second Consecutive Week

Interview Posts All-time Highs on CBSNews.com’s 60 MINUTES Website

60 MINUTES drew 25.1 million viewers last Sunday, the largest audience among all the programs on television so far this season. The audience was 60 MINUTES’ largest in nearly a decade and the program posted its best delivery in the key demographics in almost nine years.

The television event of the season, featuring the first post-election interview with President-elect Obama and his wife, Michelle, was also a hit across all CBS digital platforms. The 60 MINUTES web site on CBSNews.com (www.cbsnews.com/60minutes) drew the most video streams and page views since the Website was created. In addition to the web, CBS Mobile saw five times more people view highlights of the interview on their mobile phones than average. The interview was available online shortly after the on-air broadcast concluded.

Sunday’s television broadcast propelled 60 MINUTES into Nielsen’s number-one spot for the second straight week. The last time 60 MINUTES ranked first in-season on consecutive weeks were the weeks ending Dec. 27, 1992 and Jan. 3, 1993.

60 MINUTES delivered a 15.1/23 with 25.10m viewers, 8.1/18 in adults 25-54 and 6.3/16 in adults 18-49. This is 60 MINUTES’ best households and viewers deliveries since January 17, 1999 and best adults 25-54 and adults 18-49 performances since January 9, 2000.

The record broadcast continues a stellar season for 60 MINUTES, which is celebrating its 40th anniversary and remains one of the most successful programs in television history. So far this season, the program has made Nielsen’s weekly top 10 list five out of eight weeks.

Season to date, 60 MINUTES is averaging 15.7 million viewers, up 12 percent over last season. It is also up 9 percent in households, with 10.0 rating and 16 share. The broadcast ranks 9th on Nielsen’s Top 10 list in both viewers and households.

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