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’60 Minutes,’ with Help from Football, Draws Largest Audience in 10 months

“60 Minutes” saw its best ratings in 10 months last week, which put the show in the top ten for the third time in five weeks.  The CBS news program had 15.79 million viewers on Sunday, its largest audience since Dec. 12, 2009, to rank #6 for the week.

Sunday’s show consisted of reports on high unemployment in California’s Silicon Valley, chimpanzee expert Jane Goodall and a profile of the BBC’s show, “Top Gear.”

The show was boosted by its lead-in, which was one of two football games depending on the region of the viewer.

For the CBS press release

“60 MINUTES” DRAWS ITS LARGEST AUDIENCE IN 10 MONTHS
MAKES THE TOP 10 FOR THE THIRD TIME IN FIVE WEEKS

60 MINUTES Online Content Viewing Reaches Highest Level of the Season

60 MINUTES drew its largest audience in over 10 months, making Nielsen’s Top 10 for the third time in five weeks.  America’s number-one news program delivered 15.79 million viewers – its largest audience since Dec. 12, 2009 – to rank #6 for the week.  The broadcast also scored a 9.8/16 rating and share to tie for #5 by that measurement, according to Nielsen live-plus-same-day ratings for Sunday, Oct. 24.

This week’s 60 MINUTES was also a hit online.  Video streams of its content on Sunday (24) and Monday (25) were the highest of the season for the two-day period – up 88 percent over the season’s average.

Sunday’s broadcast featured Scott Pelley’s report on the high unemployment in California’s Silicon Valley, Lara Logan’s story on chimpanzee expert Jane Goodall and Steve Kroft’s profile of the BBC’s global television hit, “Top Gear.”

60 MinutesOvertime.com featured a Correspondent Candid with Lara Logan about her story on Goodall and an Overtime Original feature, “Top Gear: Zero to 60 MINUTES.”  The Overtime Rewind segment was another look at the profiles done on Comedy Central stars Jon Stewart and Stephen Colbert in light of their upcoming events on the mall in Washington, D.C.

Jeff Fager is the executive producer of 60 MINUTES.  Executive Editor Bill Owens oversees 60MinutesOvertime.com.

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