A “Bigger Role” For GMA’s Robin Roberts

robinroberts.jpgABC execs are “wrapping up a new deal to give popular newsreader Robin Roberts a bigger role” on Good Morning America, Michelle Greppi says. “The move to promote Ms. Roberts is one that many industry observers said could soon help power the ABC morning show into first place for the first time in more than nine years. Ms. Roberts is expected to spend more time side by side with Charlie Gibson and Diane Sawyer, who were named temporary ‘GMA’ anchors in 1999. ABC News declined to comment on the move.”

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