A Much Cleaner Job for Mike Rowe: The Voice of ‘World News with Diane Sawyer’

During a chat with ABC News executive Jon Banner this morning, we learned the new announcer for ABC’s “World News with Diane Sawyer” is Mike Rowe host of “Dirty Jobs” on Discovery Channel. Rowe is also a spokesman for Ford.

“I’ve admired his voice and his work for a long time,” Banner tells TVNewser. “The style of his voice is a little bit more conversational rather than shouting from the rooftops.” Rowe replaces Bill Rice who had been the announcer for World News for many years.

More of our conversation with Banner later on TVNewser…

• Click continued to see the open/close of “World News with Diane Sawyer” which includes Rowe’s voiceover…

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.