In addition to a new branding campaign, ABC News has launched a new political website today: OTUS News (Of the United States). The site features a Political Stock Market, which uses NYSE-like technology to measure a candidate’s political “stock value” minute-to-minute based on social sentiment and ABC News expert input in a special algorithm. The market is open 7am-7pm ET weekdays. You’ll start seeing the Market turn up on ABC News broadcasts as well.

Here’s Jake Tapper explaining what OTUS News is all about.