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ABC News Readies ‘Good Afternoon America’

GMA Senior EP, ABC SVP James Goldston chats with Lara Spencer during rehearsals for "Good Afternoon America"

Today the “Good Morning America” brand moves to the afternoons with the launch of “Good Afternoon America.” The one-hour show, hosted by Josh Elliott and Lara Spencer wrapped up rehearsals over the weekend. Airing at 2pmET/1pmCT on most ABC stations, “GAA” replaces “The Revolution,” and will air for the next 9 weeks ahead of the launch of “Katie” on Sept. 10. The show will be live for the next two weeks and will be pre-taped, for the most part, for its final 7 weeks. Today’s debut episode features Liza Minnelli and coupon pro Judy Pezza.

Mediabistro Event

“Vine: Create Quick Social Video to Market Your Brand” Webcast is Today at 4 pm ET

Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place today, June 19, from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register soon.