ABC Asks Nielsen to Investigate After Low 'World News' FridayBreaking: TVNewser has learned ABC is asking Nielsen to investigate their "World News" ratings for Friday - the day of the DTV switch. Insiders tell us Friday's Total Viewer number was 4.09 million - that's off from a 7.34 million Total Viewer average the show had been putting up on Friday's this season. Two of ABC's strongest stations in the two of the four largest U.S. markets - WLS in Chicago and WPVI in Philadelphia - experienced reception problems after the DTV switch. Taking out Friday, as well as Tuesday and Thursday due to the NBA Finals, ABC ends up with a 7.32 million Total Viewer average. And just a week after the CBS Evening News with Katie Couric hit a new low, TVNewser has learned Couric's 5-day average for last week was 5.4 million - a 220,000+ viewer advantage from the prior week. Final numbers still to come, but we hear NBC Nightly News with Brian Williams will again finish first with a 3-day average (taking out Tuesday and Friday for NHL Finals) with an 8.27 million Total Viewer average. > More from ABC: "While there may be several issues at play, Nielsen has identified at least one problem - a certain number of ABC affiliates switched over from analog to digital before the midnight deadline and their viewership was not credited properly. Email This Post |
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