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Al Roker: Weatherman By Morning, Producer By Afternoon

‘Today’ weatherman Al Roker has “inked a deal to produce a pilot for a family-oriented sitcom for NBC, which Roker will write and exec produce. He’s also shopping a reality skein with Wilhelmina Models on the search for America’s next top child models, a show he believes is a natural franchise for ABC,” Variety’s Michael Learmonth reports.

His “burgeoning production company,” Al Roker Prods., is “being relaunched to focus not on Roker the host, but on Roker the producer.”

Lisa Sharkey, a former senior producer at GMA, joined the company in July. Much more…

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.