Anchors Know How To Get to Sesame Street

CooperSes_8.10.jpgNBC’s Brian Williams and CNN’s Anderson Cooper are both scheduled to pay a visit to Elmo, Big Bird and the gang with upcoming Sesame Street appearances. USA Today reports that Williams will guest on Monday (word of the day being ‘squid’), with Cooper leading a ‘newscast’ on October 16 with “grouchy anchors Walter Cranky and Dan Rather-Not”.

“I have a mild form of dyslexia, and I had a reading problem (as a child),” Cooper says. “So for me, Sesame Street was vital.”

“Both Cooper and Williams,” the story continues, “say the show is in a league of its own. ‘I’m in a business that is an example of how sometimes the tried-and-true formulas are the best,’ Williams says. ‘Sesame Street speaks to that adage.’”

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.