TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Another Look at the 30 Rock News Outlets

russertolbermann_5-26.jpgLast week it was the New York Times raising the question (as well as the White House). Today, the Associated Press’ David Bauder writes about the “uneasy coexistence” between NBC News and its cable counterpart, MSNBC.

“Now (Keith) Olbermann‘s ‘Countdown’ and Brian Williams‘ ‘Nightly News’ are produced under the same roof. NBC News personalities appear more frequently on MSNBC,” Bauder writes.

Bauder cites several examples of the blending news product of the two networks, but NBC News president Steve Capus disagrees with the premise. “Viewers are savvy enough to know the differences in that kind of programming,” Capus said. “The mission of NBC News hasn’t changed. The difference is that MSNBC has had some success, and success comes with attention and scrutiny.”

Bauder quotes Eric Burns (who apparently is still watch-ing the news) with his take on Olbermann’s NBC News impact. “He has made, just in terms of general image, MSNBC and by implication NBC (appear) much more liberal than it really is,” he said.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!