April Ratings: MSNBC Up in Total Day & Prime

MSNBC was the only cable news network to show a total day, Total Viewer increase year-to-year, averaging 342,000 in April ’08 vs. 333,000 April ’07. Last year, all networks saw increased viewership as a result of the coverage of the Virginia Tech shootings.

MSNBC also saw gains in prime time year-to-year, up 17% in Total Viewers and up 13% in the A25-54 demo.

Countdown with Keith Olbermann again finished in second at 8pmET, topping CNN’s Election Center. Both shows trailed FNC’s The O’Reilly Factor. The time period saw an A25-54 demo gain of 21% for MSNBC, while FNC fell 12% and CNN dropped 23%.

At 6pmET, Race for the White House with David Gregory gained 46% it Total Viewers and 15% in the A25-54 demo, compared to last year when Tucker Carlson occupied the hour. Also up for MSNBC was the 5pmET edition of Hardball with Chris Matthews, up 13% in Total Viewers.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.