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As Sweeps Begins, Morning Shows Go Big

Today is the first day of November sweeps, and the network morning shows responded accordingly in an effort to draw as many viewers as possible. NBC, CBS and ABC each had a big “get,” and made news in some way.

On the serious news front, NBC’s “Today” had an interview with DC sniper Lee Boyd Malvo, on the 10th anniversary of the attacks. Malvo gave an interview to The Washington Post earlier this month, and last gave a TV interview to–of all people-William Shatner, back in Summer 2010. Malvo told Matt Lauer that his partner in sniping, John Allen Muhammad, sexually abused him. NBC also aired clips from Brian Williams’ interview with President Obama.

On “CBS This Morning,” General Colin Powell was the guest, and made some political news by once again endorsing President Obama. Powell declined to perform a curtain call to his performance of “Call Me Maybe” from June, however. “General, anytime you want to make news, you can come here,” Charlie Rose told Powell at the end of the interview. “Thank you Charlie, I’ll call you, maybe,” Powell quipped in return.

On a softer front, ABC’s “Good Morning America” had arguably its biggest guest yet filling in for Robin Roberts: Oprah Winfrey. The news was announced back in August, and pits Oprah in head to head competition with her best friend Gayle King, who co-hosts “CTM.”

Clips from all three shows, after the jump.

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