TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Attracting Young Eyeballs To TV News

“The future of the U.S. news industry is seriously threatened by the seemingly irrevocable move by young people away from traditional news sources,” Merrill Brown writes in an essay entitled “Abandoning the News.”

“We would like to attract younger viewers,” NBC News VP Bill Wheatley says. “…But in news, the challenge is great. The trick is that we are a mass medium and if we target young people too regularly and too narrowly, we will lose other parts of the audience. We may, though, come to a point where we will have to create programs just for younger viewers.” This week’s Broadcasting & Cable has an excerpt from the essay…

Mediabistro Course

Screenwriting

ScreenwritingStarting August 27, work with an award-winning comedy writer, director and producer to complete a first draft of your screenplay! In this course, Jonathan Kesselman will teach you the three-act structure of writing, how to format and structure your screenplay, what to do when your screenplay is finished and more. Register now!