The mornings continue to be good for HLN as “Morning Express” remains a big bright spot for the network.
The August 2010 averages:
Total day (Mon-Sun): 268k total/116K A25-54
Prime (Mon-Sun): 400k total/127K A25-54
Robin Meade‘s morning program (325k total/ 180k demo) is making us start to sound like a broken record. “Morning Express” posted the largest year-to-year growth in cable news — up 25% in total viewership — and is once again #2 in the demo behind FNC’s “Fox & Friends” among the morning shows. Meade also outdrew CNN’s “American Morning” in total viewership for August.
In primetime, HLN is seeing the same decreases the other networks are seeing. Compared to last year, the network is down -14% in total viewers and -25% in the demo.
HLN release after the jump…
HLN’s Morning Express with Robin Meade Beats MSNBC’s Morning Joe for 17th Consecutive Month in August
In August, HLN’s morning show, Morning Express with Robin Meade topped MSNBC’s Morning Joe for the 17th consecutive month among 25-54 viewers. Morning Express beat Morning Joe by 67% among 25-54 viewers (180k vs. 108k). Year-to-date, Morning Express has a 66% lead over Morning Joe (186k vs. 112k).
Also this month, Morning Express was the only show in cable news in the morning to increase double digits in both total viewers and the 25-54 demo compared to a year ago, up 25% among total viewers (325k vs. 260k) and up 28% among 25-54 viewers (180k vs. 141k).
At 7p, Issues with Jane Velez-Mitchell was the only show to increase viewership among total viewers, up 5% (410k vs. 390k) compared to August 09. The rest of the cable news competition at that hour declined double digits among total viewers.
Similarly, The Joy Behar Show at 9p also increased among total viewers in August, up 2% (466k vs. 459k), while the rest of the cable news competition at 9p declined double digits compared to a year ago.