BBC America Listens to Viewers, Brings Back Morning News

Last month BBC America axed the morning simulcast of the BBC World News channel. The three-hour news block, airing from 6am-9amET, was replaced by lifestyle programs.

But now it appears BBC is reversing course. TVNewser was sent the following email announcing the news block is returning, although an hour earlier:

From: ViewerRelations@BBCAmerica.com
To: [REDACTED]
Subject: BBC World News
Date: Tue, 5 May 2009 14:57:52 -0400

Thank you for taking the time to contact us regarding BBC World News. Over the past few weeks, we’ve noted the response from our dedicated viewers to the removal of the morning news block. We understand that many of you wish to start your day with the BBC’s newscast and we appreciate your loyalty. We’re happy to report that after careful review, we’ve reached a solution that will enable us to reinstate a morning feed – though in a slightly different time slot which is more viable from a business perspective. Beginning Monday, May 18th BBC World News will air weekday mornings from 5-8am EST. We hope you enjoy it.

Regards,

Viewer Relations

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