Some rebranding changes are coming to all BBC news outlets around the world, with a new design and slight name change. All changes take effect on Monday.

The new titles keep the logo, but the background is now white instead of black and will include more animation. The United States-based channel program will include new opening titles, visual transitions and graphics.

Also changed will be the name of the channel — from BBC World to BBC World News. According to the press release, the change came about after, "research which revealed the new brand name to be more effective in conveying the content of the channel to audiences."

> Update: In the United States, the channel is currently known as BBC World News. BBC World will now be known by that name around the world.

Tonight BBC America will air an interview with Samantha Power. She's the Barack Obama foreign policy adviser who resigned today for calling Sen. Hillary Clinton a "monster". In the interview, done two four days ago by BBC's Jeremy Paxman, Power says Obama's plan for a U.S. troop withdrawal from Iraq was only a "best case scenario."

The interview airs on Newsnight at 10pmET/7pmPT.

Gail Shister
TVNewser Columnist

It's only a one-shot deal, but Ted Koppel could become a more regular presence on BBC America, says executive producer Rome Hartman.

A Lancashire lad, Koppel will make his "BBC World News America" debut at 7 p.m. next Wednesday. The ABC expat will analyze the previous day's "Super Tuesday" results, with Matt Frei anchoring.

"In the best of all worlds, Ted would be an occasional contributing analyst," says Hartman. Wednesday "is only a one-time deal, of course, but if you're me, you hope it turns into something more."

Hartman, exiled EP of Katie Couric's "CBS Evening News," labels Koppel as "one of the smartest, best journalists in America. If he feels like having a little fun and wants to do it again, it would be my dream come true."

Dream on, Rome. With Koppel already senior news analyst for NPR and managing editor for the Discovery Channel, we're guessing he's not looking to increase his workload.

Then again, Koppel being Koppel, he might surprise us. Particularly since Tom Bettag, his EP and best bud, goes back two decades with Hartman.

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TVNewser has learned MySpace has inked its first global network deal — a worldwide content partnership with the BBC. The announcement is expected later this morning.

Under the partnership, the best BBC video content will be made available online globally via MySpaceTV. MySpace users will be able to visit and subscribe to BBC Worldwide's MySpaceTV video channel in order to view, embed and virally share BBC content across the MySpace community.

From The Independent: "The BBC will announce the axing of 2,600 jobs this morning — one in nine of the total staff — risking a wave of industrial action over what is the biggest round of job cuts in the organisation's history."

Time.com's James Poniewozik writes about last night's premiere of BBC World News America.

"The newscast, anchored by Matt Frei, kicked off with long reported pieces from Sudan and Burma (a name that the BBC, whether out of habit or charming colonial nostalgia, continues to prefer to Myanmar). It followed with long interview with former Pakistani leader Benazir Bhutto, and another, with Laura Bush, that focused largely on international issues."

"...the long pieces on World News America resembled PBS' format more than the network evening news', with the important exception that the BBC news had more reported segments and fewer in-studio talking heads. Like PBS, the BBC newscast also places less emphasis on flashy visuals, yet the BBC has always been good at putting non-telegenic stuff in a crisp, contemporary package — its graphic designers know what they're doing."

Gail Shister
TVNewser Columnist

Yanks say anchor. Brits say presenter.

What's the bloody difference, Matt Frei?

"If I went to the pub and told my friends I was an anchorman, they'd think of the Will Ferrell movie. If I told my American friends I was a presenter, they'd say, 'Presenter of what? Dog shows?'"

Frei was named Wednesday as anchor of "BBC World News America," to launch Oct. 1 at 7pm. A BBC correspondent for 21 years — the last five based in Washington — the 43-year-old newsman understands the culture clash between England and the colonies.

"Presenting seems like the more obvious word, but maybe we're too literal in Britain," says Frei (pronounced "fry.") "Anchor is slightly more daunting. If an anchor fails, the ship goes adrift."

Look for Frei to drift over to the late night circuit, where his speed-of-light wit may provide some competition for NBC's Brian Williams.

On whether he got a raise with his promotion: "I'm so devoted to the program, I took a 50 percent cut. I was also given BBC bookends."

On joining the BBC at 22 as an opera and theatre critic for its German radio service: "Basically, they were desperate for a young, underpaid member of the slave class. I was the obvious choice."

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Rome Hartman, EP of the forthcoming BBC World News America broadcast, has announced his key on-air staffers. Broadcasting & Cable reports Matt Frei, the BBC's chief U.S. correspondent, will anchor the program. The Chris Matthews Show (the syndicated one) fave Katty Kay, has been named Washington correspondent. The program debuts October 1.

The on-air appointments follow Hartman's August announcement of his production team.

Gail Shister
TVNewser Columnist

Friends, countrymen: Rome Hartman won't raid his old shop for new talent.

Hartman, who left CBS in June to develop and executive produce a U.S.-based newscast for the BBC, says he won't reach out to former colleagues to fill "any highly visible editorial roles."

On principle. (Remember those?)

"It seems like bad form," says the 25-year CBS veteran. "It feels a little like insider trading to just go and say, 'We know you're good from a previous context and we want to take you away.'

"I left CBS on very good terms. I have a million friends there. I want to keep them all."

On the other hand, were a CBS correspondent or anchor to hear about an open slot and want to pitch Hartman, "I would be perfectly open to talking to them."

(Quick detour: Hartman, formerly EP of Katie Couric's "CBS Evening News," says he has no plans to read Ed Klein's new "tell all" biography of the anchor. "I'm pretty busy.")

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Rome Hartman, EP of a forthcoming BBC World News nightly newscast aimed at U.S. viewers, has announced his new production team, Broadcasting & Cable reports. "The senior broadcast producer in Washington is Claudia Milne, formerly Washington producer for BBC's marquee news show, Newsnight," writes Anne Becker, adding that Iva Zoric joins the broadcast as senior producer, from Charlie Rose.

"'We've assembled an immensely talented team, bringing a wealth of experience, contacts and editorial savvy,' Hartman said in a statement."