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Big Bet on Lottery Exclusive, That Isn’t

With tonight’s Powerball jackpot now topping half billion dollars, the morning shows went all out with big money bookings today. “Good Morning America” brought in New York Lottery spokesgal Yooolaaaanda Vega while the “Today” show got an exclusive with the most recent big money winners: Brian and Mary Lohse who won the $202 million Powerball jackpot in September. “They are with us for their first national interview,” said Matt Lauer. Only it wasn’t, really. The Lohse’s sat down for an interview with “CBS This Morning” earlier in the week in a story that aired minutes before their live appearance on “Today.”

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!