Fox News Channel’s Bret Baier tells Atlantic Wire about interacting with viewers online, something he devotes a portion of time each day to. Baier, who anchors the 6 p.m. “Special Report,” says he has a high success rate of silencing critics of FNC’s “Fair and Balanced” mantra:
I post actively on Facebook and Twitter. I spend about an hour and a half every day responding to viewers’ tweets and Facebook messages. If folks say they have a problem with x, y or z, you’d be surprised how grateful they are when you reply and explain yourself. The folks who are the loudest painting a broad brush about Fox News usually don’t watch my show or Shep Smith‘s show. I usually tell them: stay tuned for a few days, e-mail me back and tell me what you think. 98 percent of the people who actually do that tell me that we’re fair.