TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Cable News as a Breeding Ground, and Stopover, For Once and Future Politicians

MSNBC calls itself The Place for Politics, but the NBC news channel as well as Fox News, CNN, and CNBC are under the microscope for paying politicians to be analysts, who are out of office now, but may not be for long.

Sarah Palin
, Mike Huckabee, Chris Matthews, Larry Kudlow, Harold Ford, and Lou Dobbs are just a few of the analysts and show hosts who’ve either held office or have contemplated a run for office.

Brian Stelter writes about it in today’s NYTimes:

The benefit for the part-time, but highly paid, pundits is clear: it increases their visibility. “It makes sense for candidates to seek out positions in niche cable, because it is a direct pipeline to voters,” said Jonathan Wald, a former senior vice president at CNBC and an adjunct professor at Columbia’s journalism school. “It’s an automatic affinity group.”

The benefit to the viewers is less clear. Some experts say the arrangements can cloud the objectivity of the news organizations.

“As long as they are still newsmakers, there is a strong potential for conflict,” said Andy Schotz, the chairman of the ethics committee for the Society of Professional Journalists. At the very least, it can amount to an advantage for the analysts, and create a perception of favoritism.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!