Cable News Can’t Keep Young Viewers; FNC #1, But 25-54 Is A Challenge
Last week, I said “young viewers just don’t watch The O’Reilly Factor like they used to.” It turns out the same thing can be said for all of Fox News Channel.![]()
April marked FNC’s lowest-rated month in the 25-54 demographic since August 2001, according to Nielsen data.![]()
Caveat: 2006 hasn’t been as “newsy” a year as 2005, so far. But the trend of demo decreases isn’t just a year-over-year story.![]()
In total day, FNC averaged 208,000 demo viewers in April, down from 212,000 in March and 236,000 in February. April’s viewership was at its lowest level since 9/11.![]()
In total day, FNC averaged 402,000 demo viewers in 2003, 323,000 in 2004, 300,000 in 2005, and just 221,000 so far in 2006. (Year-to-date, FNC is down 26 percent from 2005, while CNN is down 21 percent.)![]()
In primetime, FNC averaged 317,000 demo viewers in April, down from 321,000 in March and 344,000 in February. January (319,000) was the network’s second-lowest month since 9/11. (Click on the graph to see it full-size.)![]()
After Sept. 11, 2001, many new viewers discovered cable news, and ratings rose across the board. Among total viewers, FNC is holding steady: The network had 1,484,000 viewers in primetime in Sept. 2001, and 1,440,000 in primetime in April 2006. But among the highly desirable viewers in the 25-54 demo, FNC is slipping. The net averaged 623,000 demo viewers in prime in Sept. 2001, but was down to just 317,000 in April 2006.![]()
FNC averaged 609,000 demo viewers in 2003, 530,000 in 2004, 462,000 in 2005, and just 319,000 so far in 2006. But this isn’t meant to be a history lesson. FNC is recording its lowest ratings in almost five years in all the demos. April’s 236,000 in the 18-49 demo was the worst since 9/11. And April’s 58,000 was the second-worst in the 18-34 demo. (The worst came in March with 57,000.)![]()
FNC isn’t alone in its demo woes. April was CNN’s lowest month for primetime demo viewers since December 2002. But by virtue of being #1, FNC has the most to lose.

Looking for guidance as you job hunt? Look no further. Join ourĀ 




Nadine Cheung
Editor, The Job Post
TVNewser Twitter feed loading...