TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings

‘Reclaiming the Morning Television Crown is Nothing Short of a Mania Inside NBCUniversal’

GMA TodayVariety’s Brian Steinberg takes an inside look at the behind-the-scenes battle between first-place “Good Morning America” and second-place “Today.” Although reclaiming the top spot has become “nothing short of a mania inside NBCUniversal,” Steinberg writes the two shows are not as different as the talent and executives may say:

Just as Coke and Pepsi sell a similar fizzy brown liquid, so too are “GMA” and “Today” pouring from the same pot of coffee into different mugs. “GMA” can be equally as serious as “Today” in its first hour when news warrants. For every trip that “Today’s” Guthrie makes to interview Secretary of State Kerry, there is a sojourn by “GMA’s” Robach to Nigeria to explore the plight of captive schoolgirls. For every “GMA” report on two sisters who survive being knocked off their paddleboards and drifting out to sea, there is a “Today” interview with a young man who shed 550 pounds. “GMA” recently featured a contest among local firefighting squads; after Lauer was doused in ice water on a charity dare from golfer Greg Norman, “Today” dispatched Guthrie and Lauer to Howard Stern’s XM Satellite Radio show to get the shock jock to take Lauer’s challenge.

“I know we’re doing something right,” says “Today’s” Roker, “because two or three months later, we’ll see it on ‘GMA.’ We have our ‘Orange Room,’ and oh my gosh, look at that, they’ve got a ‘Social Square!’ ” One could argue that “GMA” began showing the entire on-air team on camera well before “Today” took a similar approach. Read more

Morning Show Ratings: Week of July 28 and July 2014 Sweeps

morningshowanchors2014ABC’s “Good Morning America” just finished its ninth consecutive sweeps victory in Total Viewers and 7th win of 8 sweeps months in the A25-54 demo. The show was up a slight +1% in the demo vs. July 2013, but was down -1% in total viewers vs. last year.

NBC’s “Today” show saw a larger drop vs. last July: down -6% in viewers and down -10% in the demo. Only “CBS This Morning” experienced total viewer growth vs. July 2013. The show was up +1% in viewers, but down -11% in the demo.

The averages for July 2014 Sweep:

  • Total Viewers: ABC: 4.949M / NBC: 4.143M / CBS: 2.775M
  • A25-54 viewers: ABC: 1.804M / NBC: 1.554M / CBS: 814,000

“GMA” also wins the week of July 28, but was flat vs. the same week in 2013. “Today,” which had its biggest audience in four weeks, and had the largest week-to-week growth, was also down year-over-year: -3% in viewers and down -5% in the demo. Again, only “CBS This Morning” grew in viewers: up +4% while down -1% in the demo.

The averages for the week of July 28, 2014:

Read more

Weekend Morning Show Ratings: July Sweeps

“Good Morning America Saturday” and “CBS Sunday Morning” were the winning weekend morning shows for the just-completed July sweeps period.

On Saturdays, “GMA” won in both total viewers and the A25-54 demographic, winning its sixth consecutive sweep in total viewers and fifth consecutive sweep in the demo. Compared to the year-ago sweep, “GMA” was the only show to grow, up +2% in total viewers and +4% in the demo. The Saturday editions of “CBS This Morning” and NBC’s “Today” were down across the board.

On Sundays, “CBS Sunday Morning” was on top as usual, besting the Sunday editions of “Good Morning America” and “Today” in both total viewers and the A25-54 demo. “Good Morning America” was second in both ratings measurements and was the only show to be up across the board, +6% in total viewers and +10% in the demo. “CBS Sunday Morning” was up +8% in total viewers and down -2% in the demo, while the Sunday edition of “Today” was down -3% and -10%, respectively.

The numbers, after the jump. Read more

Morning Show Ratings: Week of July 21

morningshowanchors2014“Good Morning America” wins another week in the mornings, and is the only broadcast to show growth compared to the same week last year. “GMA” gained +1% in the A25-54 demo, while averaging the exact same number of Total Viewers vs. the same week in 2013.

“GMA” continues to post its largest Total Viewer and A25-54 season lead over “Today” in more than 22 years.

NBC’s “Today” show and “CBS This Morning” were both down year-over-year. “Today” lost -10% of its viewership, and -9% in the A25-54 demo, while CBS lost -4% of its viewers and -12% in the A25-54 demo.

The averages for the week of July 21, 2014:

  • Total Viewers: ABC: 5.100M / NBC: 4.041M / CBS: 2.692M
  • A25-54 viewers: ABC: 1.820M / NBC: 1.576M / CBS: 810,000


Morning Show Ratings: Week of July 14

morningshowanchors2014“Good Morning America” wins another week in the morning and was up a slight +1% compared to the same week last year — the only morning show to grow in the demo. “GMA” was down -3% in total viewers.

No. 3. “CBS This Morning” was the only broadcast to grow among total viewers: +1% year-over-year, while down -10% in the demo.

NBC’s “Today” was down -2% in total viewers and down -7% in the demo. Season-to-date, “GMA” leads “Today” by 675,000 Total Viewers and 134,000 A25-54 viewers. “GMA’s” season lead over “Today” is at its widest margin in more than 22 years. “Today” is gaining momentum, however, posting the largest season-to-season growth among the morning news programs in total viewers

The averages for the week of July 14, 2014:

  • Total Viewers: ABC: 4.814M / NBC: 4.208M / CBS: 2.756M
  • A25-54 viewers: ABC: 1.779M / NBC: 1.560M / CBS: 806K

 

Morning Show Ratings: Week of July 7

morningshowanchors2014“Good Morning America” wins another week in the mornings in both viewers and the younger demo, beating second place “Today” by 826,000 viewers and 317,000 A25-54 demo viewews.

The ABC morning show’s demo victory was its biggest over “Today” in over six months (since the week of December 30, 2013). Compared to the same week last year, “GMA” was flat in viewers and up +4% in the demo.

“Today” was down -7% in viewers and -17% in the demo year-over-year. The NBC broadcast continues to be the top-rated morning show in the A18-49 demo.  Only “CBS This Morning” saw year-over-year growth in total viewers: up +6% in total viewers but down -13% in the demo.

 The averages for the week of July 7, 2014:

  • Total Viewers: ABC: 4.864M / NBC: 4.038M / CBS: 2.845M
  • A25-54 viewers: ABC: 1.800M / NBC: 1.483M / CBS: 804K

 

Morning Show Ratings: Week of June 30

morningshowanchors2014“Good Morning America” wins another week in the mornings in both viewers and the younger demo, but NBC’s “Today” posted its closest total viewer gap with “GMA” since the Winter Olympics in Sochi.

“Today” cut the gap, which still gives “GMA” a +311,000 viewer lead, by 59% vs. the same week last year. Both “GMA” and “Today” lost viewers vs. last year. ABC was down -11% in viewers and down -7% in the A25-54 demo, while “Today” was down -2% in viewers and down -5% in the demo.

Only “CBS This Morning” saw year-over-year growth: up +7% in total viewers but down -7% in the demo.

The weekly averages for all three programs are based on 4 days (Mon-Thurs) because of the July 4th holiday.

The averages for the week of June 30, 2014:

  • Total Viewers: ABC: 4.605M / NBC: 4.294M / CBS: 2.921M
  • A25-54 viewers: ABC: 1.703M / NBC: 1.625M / CBS: 841K

 

Morning Show Ratings: Week of June 23 & Q2

morningshowanchors2014“Good Morning America” wins for both the week of June 23 and the second quarter of 2014. The ABC morning show delivered its largest quarterly advantage over NBC’s “Today” in 22 years in total viewers and 21 years in the A25-54 demographic.

“CBS This Morning” was the only morning show to grow in total viewers for the quarter, +5% compared to Q2 2013. NBC (+1%) and ABC (+1%) were both flat. In the A25-54 demographic, ABC was the only show to grow, up +4% year-over-year. NBC was flat (-1%) and CBS was down -8%.

For the week of June 23, CBS up +8% in total viewers and down -5% in the demo compared to the same week last year. ABC was down -2% in total viewers and flat in the demo and NBC was down -7% and -10%, respectively.

The averages for the week of June 23, 2014:

  • Total Viewers: ABC: 4.945M / NBC: 4.301M / CBS: 2.887M
  • A25-54 viewers: ABC: 1.779M / NBC: 1.607M / CBS: 859K

The averages for Q2 2014:

  • Total Viewers: ABC: 5.542M / NBC: 4.761M / CBS: 3.053M
  • A25-54 viewers: ABC: 2.085M / NBC: 1.899M / CBS: 923K

 

Morning Show Ratings: Week of June 16

morningshowanchors2014“Good Morning America” wins another week in the mornings. The ABC show is putting up its largest total viewer season margin over NBC’s “Today” in more than 22 years and biggest in A25-54 in 21 years.

For the week of June 16, “Today” had its closest total viewer margin with “GMA” in nearly three months and its narrowest A25-54 gap in three weeks.

Still, both “Good Morning America” and “Today” were down compared to the same week last year. “GMA” was down -6% in both total viewers and the demo, while “Today” was flat in viewers and down -6% in the A25-54 news demo.

Only No. 3 “CBS This Morning” saw growth in both measurements: up +19% in viewers and up +6% in the demo.

The averages for the week of June 16, 2014:

  • Total Viewers: ABC: 4.940M / NBC: 4.302M / CBS: 3.091M
  • A25-54 viewers: ABC: 1.791M / NBC: 1.618M / CBS: 884K

Morning Show Ratings: Week of June 9

morningshowanchors2014ABC’s “Good Morning America” led NBC’s “Today” by +742,000 total viewers and +250,000 A25-54 viewers for the week of June 9. “Today” in turn led “CBS This Morning” by +1,670,000 total viewers and +866,000 demo viewers.

Compared to the same week last year, “CBS This Morning” is the only show to be up in total viewers, +5%. ABC was down -3% and NBC was down -2%. All three shows are down in the A25-54 demographic: ABC was down -3%, NBC was down -9% and CBS was down -5%.

The averages for the week of June 9, 2014:

  • Total Viewers: ABC: 5.256M / NBC: 4.514M / CBS: 2.844M
  • A25-54 viewers: ABC: 1.925M / NBC: 1.675M / CBS: 809K

<< PREVIOUS PAGENEXT PAGE >>