TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings

Morning Show Ratings: Week of Sept. 1

morningshowanchors2014

No. 3 “CBS This Morning” experienced double-digit growth last week, up +11% compared to the same week last year. And with No. 1 “Good Morning America” and No. 2 “Today” also seeing growth (a scant +1% each) CBS’s viewers appear to be of the sort who’d tuned out over the years, only to tune back in to see what CBS is offering.

“CTM” still trails “Today” by 1.675 million viewers, but has closed the gap +13% in the last year.

“GMA” continues as the most-watched morning show, now No. 1 in total viewers in 110 of the last 114 weeks, only losing the weeks “Today” has broadcast from the 2012 London Olympics and 2014 Sochi Olympics. All three shows were down in the A25-54 demo: ABC and CBS were down -1% and NBC was down -2%.

For the week, “Today” pulled to within 135,000 demo viewers of “GMA,” its closest margin since June.

Because of the Labor Day holiday, all three shows are based on four days.

The averages for the week of Sept. 1, 2014:

  • Total Viewers: ABC: 5.366M / NBC: 4.628M / CBS: 2.953M
  • A25-54 viewers: ABC: 1.953M / NBC: 1.818M / CBS: 902,000

Morning Show Ratings: Week of August 25

morningshowanchors2014“Good Morning America” wins another week, as the ABC morning show continues to see its largest season margins over No. NBC’s “Today” in both Total Viewers and Adults 25-54 in more than 22 years.

For the week of August 25, “Today” had its biggest A25-54 audience in three months, and cut GMA’s total viewer lead 33% compared to the same week last year.

But it was only “CBS This Morning” that saw total viewer growth vs.the same week last year, up +7% in viewers. “GMA” was down -5% and “Today” was flat. “GMA” was the only show to grow in the demo: +1%. “Today” and “CTM” were both down -4%.

The averages for the week of August 25, 2014:

  • Total Viewers: ABC: 5.065M / NBC: 4.446M / CBS: 2.854M
  • A25-54 viewers: ABC: 1.932M / NBC: 1.705M / CBS: 884,000

Morning Show Ratings: Week of August 18

morningshowanchors2014ABC’s “Good Morning America” begins its third year as the most-watched morning show. The only weeks “GMA” has lost to NBC’s “Today” since the 2012 London Olympics, were the two weeks of the 2014 Sochi Olympics.

But compared to the same week last year, only “CBS This Morning” showed total viewer growth. “CTM” was up +8%, while “GMA” was down -6% and “Today” was down -1%. In the A25-54 demo, all three shows lost viewers vs. last year: “GMA” was down -7%, “Today” down -8% and “CTM” down -3%.

The averages for the week of August 18, 2014:

  • Total Viewers: ABC: 4.849M / NBC: 4.359M / CBS: 2.858M
  • A25-54 viewers: ABC: 1.773M / NBC: 1.622M / CBS: 880,000

 

Morning Show Ratings: Week of August 11

morningshowanchors2014“Good Morning America” wins another week with a +557,000 viewer lead on No. 2 “Today,” but “GMA” was the only morning show to lose viewers compared to the same week last year.

“GMA” was down -2% in viewers and down -1% in the demo. NBC’s “Today” show saw total viewer growth of +4% year-over-year, but was down -2% in the A25-45 demo. “Today” has narrowed the total viewer gap with “GMA” for the third straight week.

Only “CBS This Morning” saw growth in both total viewers (+6%) as well as the A25-54 demo (+3%) and remains at its closest competitive position with “Today” in 20 years.

All three shows were up week-to-week with much coverage from Ferguson, MO.

The averages for the week of August 11, 2014:

  • Total Viewers: ABC: 4.983M / NBC: 4.426M / CBS: 2.835M
  • A25-54 viewers: ABC: 1.878M / NBC: 1.665M / CBS: 886,000

Morning Show Ratings: Week of August 4

morningshowanchors2014“CBS This Morning” remains in third place among the morning shows, but it was the only program to show growth compared to the same week last year. The CBS News program was up +9% in viewers and up +1% in the demo, while “Good Morning America” and “Today” lost viewers, year-to-year.

No. 1 “Good Morning America” held a +775,00 viewer lead on No. 2 “Today” last week, but was down -8% in viewers and down -7% in the A25-54 demo. “Today” was also down -7% in the demo, while down -6% in viewers.

The bright spot for the NBC show, compared to the same week last year, “Today” cut “GMA’s” leads by 20% in total viewers and 5% in the demo. Still, “GMA” leads “Today” by its largest A25-54 season advantage to-date.

“GMA” has been No. 1 in Total Viewers in 106 of the last 110 weeks, finishing behind “Today” only during the two weeks of the 2012 Summer Olympics and the two weeks of the 2014 Winter Olympics.

As for CBS, the network is in its closest competitive position with “Today” in 20 years.

The averages for the week of August 4, 2014:

  • Total Viewers: ABC: 4.781M / NBC: 4.006M / CBS: 2.829M
  • A25-54 viewers: ABC: 1.743M / NBC: 1.530M / CBS: 885,000

 

What Time Do the Morning Show Anchors Wake Up?

As part of his morning battle cover story for Variety, Brian Steinberg includes the wake-up times for the anchors of the “Today” show and “Good Morning America.” So, if you were ever curious, here are your answers…

MorningSchedules

‘Reclaiming the Morning Television Crown is Nothing Short of a Mania Inside NBCUniversal’

GMA TodayVariety’s Brian Steinberg takes an inside look at the behind-the-scenes battle between first-place “Good Morning America” and second-place “Today.” Although reclaiming the top spot has become “nothing short of a mania inside NBCUniversal,” Steinberg writes the two shows are not as different as the talent and executives may say:

Just as Coke and Pepsi sell a similar fizzy brown liquid, so too are “GMA” and “Today” pouring from the same pot of coffee into different mugs. “GMA” can be equally as serious as “Today” in its first hour when news warrants. For every trip that “Today’s” Guthrie makes to interview Secretary of State Kerry, there is a sojourn by “GMA’s” Robach to Nigeria to explore the plight of captive schoolgirls. For every “GMA” report on two sisters who survive being knocked off their paddleboards and drifting out to sea, there is a “Today” interview with a young man who shed 550 pounds. “GMA” recently featured a contest among local firefighting squads; after Lauer was doused in ice water on a charity dare from golfer Greg Norman, “Today” dispatched Guthrie and Lauer to Howard Stern’s XM Satellite Radio show to get the shock jock to take Lauer’s challenge.

“I know we’re doing something right,” says “Today’s” Roker, “because two or three months later, we’ll see it on ‘GMA.’ We have our ‘Orange Room,’ and oh my gosh, look at that, they’ve got a ‘Social Square!’ ” One could argue that “GMA” began showing the entire on-air team on camera well before “Today” took a similar approach. Read more

Morning Show Ratings: Week of July 28 and July 2014 Sweeps

morningshowanchors2014ABC’s “Good Morning America” just finished its ninth consecutive sweeps victory in Total Viewers and 7th win of 8 sweeps months in the A25-54 demo. The show was up a slight +1% in the demo vs. July 2013, but was down -1% in total viewers vs. last year.

NBC’s “Today” show saw a larger drop vs. last July: down -6% in viewers and down -10% in the demo. Only “CBS This Morning” experienced total viewer growth vs. July 2013. The show was up +1% in viewers, but down -11% in the demo.

The averages for July 2014 Sweep:

  • Total Viewers: ABC: 4.949M / NBC: 4.143M / CBS: 2.775M
  • A25-54 viewers: ABC: 1.804M / NBC: 1.554M / CBS: 814,000

“GMA” also wins the week of July 28, but was flat vs. the same week in 2013. “Today,” which had its biggest audience in four weeks, and had the largest week-to-week growth, was also down year-over-year: -3% in viewers and down -5% in the demo. Again, only “CBS This Morning” grew in viewers: up +4% while down -1% in the demo.

The averages for the week of July 28, 2014:

Read more

Weekend Morning Show Ratings: July Sweeps

“Good Morning America Saturday” and “CBS Sunday Morning” were the winning weekend morning shows for the just-completed July sweeps period.

On Saturdays, “GMA” won in both total viewers and the A25-54 demographic, winning its sixth consecutive sweep in total viewers and fifth consecutive sweep in the demo. Compared to the year-ago sweep, “GMA” was the only show to grow, up +2% in total viewers and +4% in the demo. The Saturday editions of “CBS This Morning” and NBC’s “Today” were down across the board.

On Sundays, “CBS Sunday Morning” was on top as usual, besting the Sunday editions of “Good Morning America” and “Today” in both total viewers and the A25-54 demo. “Good Morning America” was second in both ratings measurements and was the only show to be up across the board, +6% in total viewers and +10% in the demo. “CBS Sunday Morning” was up +8% in total viewers and down -2% in the demo, while the Sunday edition of “Today” was down -3% and -10%, respectively.

The numbers, after the jump. Read more

Morning Show Ratings: Week of July 21

morningshowanchors2014“Good Morning America” wins another week in the mornings, and is the only broadcast to show growth compared to the same week last year. “GMA” gained +1% in the A25-54 demo, while averaging the exact same number of Total Viewers vs. the same week in 2013.

“GMA” continues to post its largest Total Viewer and A25-54 season lead over “Today” in more than 22 years.

NBC’s “Today” show and “CBS This Morning” were both down year-over-year. “Today” lost -10% of its viewership, and -9% in the A25-54 demo, while CBS lost -4% of its viewers and -12% in the A25-54 demo.

The averages for the week of July 21, 2014:

  • Total Viewers: ABC: 5.100M / NBC: 4.041M / CBS: 2.692M
  • A25-54 viewers: ABC: 1.820M / NBC: 1.576M / CBS: 810,000


<< PREVIOUS PAGENEXT PAGE >>