TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Morning Show Ratings

Morning Show Ratings: Week of July 7

morningshowanchors2014“Good Morning America” wins another week in the mornings in both viewers and the younger demo, beating second place “Today” by 826,000 viewers and 317,000 A25-54 demo viewews.

The ABC morning show’s demo victory was its biggest over “Today” in over six months (since the week of December 30, 2013). Compared to the same week last year, “GMA” was flat in viewers and up +4% in the demo.

“Today” was down -7% in viewers and -17% in the demo year-over-year. The NBC broadcast continues to be the top-rated morning show in the A18-49 demo.  Only “CBS This Morning” saw year-over-year growth in total viewers: up +6% in total viewers but down -13% in the demo.

 The averages for the week of July 7, 2014:

  • Total Viewers: ABC: 4.864M / NBC: 4.038M / CBS: 2.845M
  • A25-54 viewers: ABC: 1.800M / NBC: 1.483M / CBS: 804K

 

Morning Show Ratings: Week of June 30

morningshowanchors2014“Good Morning America” wins another week in the mornings in both viewers and the younger demo, but NBC’s “Today” posted its closest total viewer gap with “GMA” since the Winter Olympics in Sochi.

“Today” cut the gap, which still gives “GMA” a +311,000 viewer lead, by 59% vs. the same week last year. Both “GMA” and “Today” lost viewers vs. last year. ABC was down -11% in viewers and down -7% in the A25-54 demo, while “Today” was down -2% in viewers and down -5% in the demo.

Only “CBS This Morning” saw year-over-year growth: up +7% in total viewers but down -7% in the demo.

The weekly averages for all three programs are based on 4 days (Mon-Thurs) because of the July 4th holiday.

The averages for the week of June 30, 2014:

  • Total Viewers: ABC: 4.605M / NBC: 4.294M / CBS: 2.921M
  • A25-54 viewers: ABC: 1.703M / NBC: 1.625M / CBS: 841K

 

Morning Show Ratings: Week of June 23 & Q2

morningshowanchors2014“Good Morning America” wins for both the week of June 23 and the second quarter of 2014. The ABC morning show delivered its largest quarterly advantage over NBC’s “Today” in 22 years in total viewers and 21 years in the A25-54 demographic.

“CBS This Morning” was the only morning show to grow in total viewers for the quarter, +5% compared to Q2 2013. NBC (+1%) and ABC (+1%) were both flat. In the A25-54 demographic, ABC was the only show to grow, up +4% year-over-year. NBC was flat (-1%) and CBS was down -8%.

For the week of June 23, CBS up +8% in total viewers and down -5% in the demo compared to the same week last year. ABC was down -2% in total viewers and flat in the demo and NBC was down -7% and -10%, respectively.

The averages for the week of June 23, 2014:

  • Total Viewers: ABC: 4.945M / NBC: 4.301M / CBS: 2.887M
  • A25-54 viewers: ABC: 1.779M / NBC: 1.607M / CBS: 859K

The averages for Q2 2014:

  • Total Viewers: ABC: 5.542M / NBC: 4.761M / CBS: 3.053M
  • A25-54 viewers: ABC: 2.085M / NBC: 1.899M / CBS: 923K

 

Morning Show Ratings: Week of June 16

morningshowanchors2014“Good Morning America” wins another week in the mornings. The ABC show is putting up its largest total viewer season margin over NBC’s “Today” in more than 22 years and biggest in A25-54 in 21 years.

For the week of June 16, “Today” had its closest total viewer margin with “GMA” in nearly three months and its narrowest A25-54 gap in three weeks.

Still, both “Good Morning America” and “Today” were down compared to the same week last year. “GMA” was down -6% in both total viewers and the demo, while “Today” was flat in viewers and down -6% in the A25-54 news demo.

Only No. 3 “CBS This Morning” saw growth in both measurements: up +19% in viewers and up +6% in the demo.

The averages for the week of June 16, 2014:

  • Total Viewers: ABC: 4.940M / NBC: 4.302M / CBS: 3.091M
  • A25-54 viewers: ABC: 1.791M / NBC: 1.618M / CBS: 884K

Morning Show Ratings: Week of June 9

morningshowanchors2014ABC’s “Good Morning America” led NBC’s “Today” by +742,000 total viewers and +250,000 A25-54 viewers for the week of June 9. “Today” in turn led “CBS This Morning” by +1,670,000 total viewers and +866,000 demo viewers.

Compared to the same week last year, “CBS This Morning” is the only show to be up in total viewers, +5%. ABC was down -3% and NBC was down -2%. All three shows are down in the A25-54 demographic: ABC was down -3%, NBC was down -9% and CBS was down -5%.

The averages for the week of June 9, 2014:

  • Total Viewers: ABC: 5.256M / NBC: 4.514M / CBS: 2.844M
  • A25-54 viewers: ABC: 1.925M / NBC: 1.675M / CBS: 809K

Morning Show Ratings: Week of June 2

morningshowanchors2014ABC’s “Good Morning America” wins another week in the mornings with a +827,000 viewer lead on No. 2 NBC’s “Today” show. Both ABC and NBC grew their total viewer audience compared to the same week last year, up +2%. But it was No. 3 “CBS This Morning” that showed the most growth in viewers: up +6% year-over-year. All three shows were down in the A25-54 demo. “GMA” and “Today” were down -3% while “CTM” was down -16%.

The averages for the week of June 2, 2014:

  • Total Viewers: ABC: 5.420M / NBC: 4.593M / CBS: 2.945M
  • A25-54 viewers: ABC: 1.946M / NBC: 1.762M / CBS: 836K

Morning Show Ratings: Week of May 26

morningshowanchors2014“Good Morning America” wins another week in the mornings and grows its audience compared to the same week last year. “GMA” has ranked No. 1 in Total Viewers in 96 of the last 100 weeks, only losing to NBC’s “Today” show during the two weeks of both the London and Sochi Olympics.

The NBC morning show, meanwhile, was also up year-over-year, +6% in viewers and up +8% in the demo. “Today” had its closest demo margin with “GMA” in two months.

“CBS This Morning,” also saw viewer growth: up +6%, but the show was down in the demo down -12% compared to the same week last year.

Due to the Memorial Day holiday on Monday, all three programs were coded specials and are excluded from the averages.

The averages for the week of May 26, 2014:

  • Total Viewers: ABC: 5.524M / NBC: 4.773M / CBS: 2.952M
  • A25-54 viewers: ABC: 2.055M / NBC: 1.967M / CBS: 881,000

Morning Show Ratings: Week of May 19 and May Sweeps

morningshowanchors2014“Good Morning America” won in total viewers and the A25-54 demo for both the week of May 19 and the May sweeps period. As we told you earlier, “GMA” finished the month with its largest sweeps advantage in the demo in 20 years.

“CBS This Morning” posted its best total viewer-delivery in a May sweep since 1994. But compared to the year-ago sweep, only NBC’s “Today” was up in both ratings measurements. ABC was down in total viewers and up in the demo and CBS was up in total viewers and down in younger viewers.

For the week of May 19, ABC and NBC are both flat in total viewers and up in the A25-54 demographic compared to the same week last year. CBS is up in total viewers, but down in the demo.

The averages for the week of May 19, 2014:

  • Total Viewers: ABC: 5.653M / NBC: 4.850M / CBS: 3.099M
  • A25-54 viewers: ABC: 2.135M / NBC: 2.012M / CBS: 954,000

The averages for May sweeps:

  • Total Viewers: ABC: 5.678M / NBC: 4.939M / CBS: 3.144M
  • A25-54 viewers: ABC: 2.149M / NBC: 2.013M / CBS: 967,000

 

Weekend Morning Show Ratings: May Sweeps

“Good Morning America Saturday” and “CBS Sunday Morning” were the victorious weekend morning shows for the just-completed May sweeps period.

On Saturdays, “GMA” won in both total viewers and the A25-54 demo, winning its fifth consecutive sweep in total viewers and fourth consecutive sweep in the A25-54 demographic. The Saturday edition of “CBS This Morning” also had a strong month, posting its best May sweeps delivery in total viewers since 2006. Compared to the year-ago sweep, “GMA” was the only show to grow in both ratings measurements. “CBS This Morning” was up in total viewers but down in the demo and NBC’s “Today” was down across the board.

On Sundays, “CBS Sunday Morning” reigns supreme as usual, topping the Sunday editions of “Good Morning America” and “Today” in both total viewers and the A25-54 demo. “Good Morning Amerca” was second, posting its largest-ever sweeps margins over “Today” in both ratings measurements.

The numbers are after the jump. Read more

Morning Show Ratings: Week of May 12

morningshowanchors2014“CBS This Morning,” while still in third place, showed the most year-over-year growth of the three network morning shows last week. “CTM” is up +8% in viewers, but down -7% in the A25-54 demo, the preferred news demographic.

NBC’s “Today” showed the most growth in the A25-54 demo: up +7% while also up +5% in viewers. ABC’s “Good Morning America” remains No 1. with a +678,000 viewer lead. “GMA” was up +1% in viewers and up +2% in the A25-54 demo.

“GMA” also edged “Today” by +4,000 viewers (.25%) in the A18-49 demo. That’s a demographic we don’t write about much here, but one that NBC touted in full page ads yesterday showing that “Today” was the No. 1 morning show in that demo.

The averages for the week of May 12, 2014:

  • Total Viewers: ABC: 5.649M / NBC: 4.971M / CBS: 3.101M
  • A25-54 viewers: ABC: 2.158M / NBC: 2.050M / CBS: 940,000


<< PREVIOUS PAGENEXT PAGE >>