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Morning Show Ratings

Morning Show Ratings: Week of February 25 and February Sweeps

“Good Morning America” has won its first February Sweep in 20 years and had its biggest Sweeps win over NBC’s “Today” show in more than 21 years, since November 1991.

Now a solid #1 in the mornings and with an added boost brought by the Oscars and Robin Roberts‘ return, “GMA” was up +7% vs. the November 2012 Sweep.

#3 “CBS This Morning” also improved from the February 2012 Sweep: up +15% in Total Viewers and up +6% in younger viewers.

Compared to the same week last year “GMA” was up +4% in Total Viewers and up +9% in younger viewers. “CBS This Morning” was up +11% in total viewers and up +1% in younger viewers. And NBC’s “Today” show was down -13% and down -19%, respectively.

The averages for the week of February 25, 2013:

  • Total Viewers: ABC: 5.835M / NBC: 4.814M / CBS: 2.863M
  • A25-54 viewers: ABC: 2.241M / NBC: 2.010M / CBS: 1.079M

The averages for February, 2013 Sweep:

  • Total Viewers: ABC: 5.669M / NBC: 4.821M / CBS: 3.012M
  • A25-54 viewers: ABC: 2.130M / NBC: 2.033M / CBS: 1.146M

Morning Show Ratings: Week of February 18

Both “Good Morning America” and “CBS This Morning” saw impressive year-over-year growth last week. Robin Roberts‘ much-hyped return to “GMA” put the show over the 6 million total viewer mark, making it the most-watched week in more than 19 years. “GMA” was up +23% in total viewers and up +11% in younger viewers for the week. Wednesday’s show, which saw Roberts’ return, drew 6.58 million viewers, the most since the royal wedding nearly 2 years ago.

No. 3 “CBS This Morning” was also up +11% in the younger demo and up +16% in total viewers.

NBC’s “Today” show continues to struggle, down -8% in total viewers and down -11% in younger viewers. However, “Today’s” year-over-year viewer losses have slowed to single digits, from losses of -22% last fall. For the week of Sept. 17, 2012, “Today” drew 4.08 million viewers, last week the show pulled in 4.95 million.

And to give you a sense of overall growth for the three shows: five months ago (week of Sept. 17, 2012) the combined average was 11.58 million viewers. Last week, almost 14 million viewers tuned in to one of the three morning broadcasts.

The averages for the week of February 18, 2013:

  • Total Viewers: ABC: 6.008M / NBC: 4.953M / CBS: 3.020M
  • A25-54 viewers: ABC: 2.195M / NBC: 2.103M / CBS: 1.130M

Morning Show Ratings: Week of February 11

The second week of February sweeps went “Good Morning America’”s way, with the ABC program leading NBC’s “Today” in both total and demo viewers. “CBS This Morning,” which didn’t have the benefit of a Super Bowl boost as it did the previous week, was still able to have a strong week, even as it placed third.

That said, it was so close in the demo that ABC and NBC tied in the adults 25-54 rating with a 1.7.

Compared to the same week last year, NBC was down in both total and demo viewers, “CBS This Morning” was up in both categories, while ABC was up in total viewers, and down slightly in the demo.

The averages for the week of February 11, 2013:

  • Total Viewers: ABC: 5.489M / NBC: 4.736M / CBS: 3.029M
  • A25-54 viewers: ABC: 2.055M / NBC: 2.009M / CBS: 1.157M

Morning Show Ratings: Week of February 4

“Good Morning America” took the first week of February sweeps in both Total Viewers and younger viewers but it was “CBS This Morning” that experienced the most growth compared to the same week last year.

With a Super Bowl bounce “CTM” was up +16% in total viewers and up +11% in younger viewers. ABC’s “GMA” also saw year-over-year growth: up +9% in total viewers and up +1% in the demo. NBC’s “Today” was down in both measurements: -16% / -21%.

“GMA” continues to see its largest audience in 7 years and best A25-54 performance in 4 years.

The averages for the week of February 4, 2013:

  • Total Viewers: ABC: 5.385M / NBC: 4.774M / CBS: 3.115M
  • A25-54 viewers: ABC: 2.043M / NBC: 1.994M / CBS: 1.198M

Morning Show Ratings: Week of January 28

Two years ago this week, NBC’s “Today” led ABC’s “Good Morning America” by 870,000 viewers. In the latest Nielsen ratings, things have swung the other way with “Good Morning America” holding a 605,000 viewer lead on “Today.”

“GMA” has now led the way for six straight months in total viewers, which it hasn’t done in 20 years. The ABC morning show was up +11% in Total Viewers and up +3% in A25-54 viewers vs. last year, while “Today” is down double digits (-10%/-14%).

“Today” put up its best numbers since the week of Nov. 5, when the presidential election was held. And in younger viewers, for the fourth time in five weeks, “Today” led “GMA” by 3,000 viewers.

No. 3 “CBS This Morning” was up the most vs. last year: up +17% in total viewers and up +2% in younger viewers.

The averages for the week of January 28, 2013:

  • Total Viewers: ABC: 5.513M / NBC: 4.908M / CBS: 2.841M
  • A25-54 viewers: ABC: 2.090M / NBC: 2.093M / CBS: 1.081M

 

Morning Show Ratings: Week of January 21

ABC’s “Good Morning America” is back on top in both Total Viewers and A25-54 viewers. For the first three weeks of 2013, NBC’s “Today” took the younger demo.

“GMA” was also up compared to the same week last year: up +15% in total viewers and up +9% in younger viewers, while “Today” was down -12% / -16%. “Today” did see +3% week-to-week total viewer growth and posted its best delivery since the week of November 5, 2012.

But it was No. 3 “CBS This Morning” that showed the most growth. A little more than a year after its debut, the show is up +20% in total viewers and up +8% in A25-54 viewers.

Due to the Martin Luther King holiday, all three Monday telecasts are excluded from the weekly average.

The averages for the week of January 21, 2013:

  • Total Viewers: ABC: 5.529M / NBC: 4.868M / CBS: 2.867M
  • A25-54 viewers: ABC: 2.105M / NBC: 2.088M / CBS: 1.117M

 

Morning Show Ratings: Week of January 14

ABC’s “Good Morning America” continues to top NBC’s “Today” by a healthy margin in total viewers last week, but the NBC morning show topped its ABC competitor for the third straight week in the key adults 25-54 demo. It was the first time NBC topped ABC in the demo for three straight weeks since the Olympics last year.

Compared to the same week last year, “GMA” was the only morning show to grow in total and demo viewers, with “Today” down double-digits and CBS “CBS This Morning” improving in total viewers, and down slightly in the demo.

Season to date, both “Today” and “GMA” were up slightly.

The averages for the week of January 14, 2013:

  • Total Viewers: ABC: 5.242M / NBC: 4.741M / CBS: 2.746M
  • A25-54 viewers: ABC: 1.982M / NBC: 2.036M / CBS: 1.050M

Morning Show Ratings: Week of January 7

While 2012 was the year that saw “Good Morning America” overtake “Today” in the ratings, 2013 begins with all three shows shedding viewers in the crucial A25-54 demo.

Compared to the same week last year, “GMA” is down -4% in younger viewers, “Today” is down -20% and “CBS This Morning” is down -6% (vs. its debut week last year). But for the second week in a row, “Today” takes the younger viewer crown with a slim 4,000 A25-54 viewer lead, improving from the week prior.

“GMA” was the only show to grow in total viewers: up +3% with a +459,000 viewer lead on “Today,” which is down -18%. “CBS This Morning” was flat in total viewership.

The averages for the week of January 7, 2013:

  • Total Viewers: ABC: 5.010M / NBC: 4.551M / CBS: 2.703M
  • A25-54 viewers: ABC: 1.936M / NBC: 1.940M / CBS: 1.042M

Al Roker on the Morning Show Wars: ‘We Are Coming Back’

This year, NBC’s Al Roker nears his 35th anniversary with NBC.  But that hasn’t changed his new-kid-on-the-block perspective.

“It’s still kind of surreal, in that you’re on this show that’s part of broadcasting history,” Roker told TVNewser in Chicago Tuesday while in town on a book tour.  “It’s still kind of heady. You get a front row seat to history, and you get to do cool stuff. And you get paid! That’s not bad.”

In his 17 years with “Today,” he’s nearly experienced it all, including years of soaring ratings, and, more recently, when the numbers have fallen back to earth. Roker chooses to find the silver lining.

“Every now and then, it doesn’t hurt to get a kick in the slats, to remind you that you gotta work hard, that you gotta do what you need to do,” says Roker. “Today’s” turbulent year has included slipping to second place after 15 years of being No. 1 and the messy departure a few months later of Ann Curry from the anchor chair.

“Was it difficult? Absolutely. But at the end of the day, you are defined by how you respond to tough times,” says Roker.

“And the good news is that we are coming back. The demos are responding and everything else will follow.”

After the jump, watch video of Roker discussing his tenure at NBC, his future in TV, and why he feels Willard Scott may have left the morning show game too soon.

Read more

Weekend Morning Show Ratings: Q4 2012

NBC’s “Today” may have lost its lead during the week, but the show’s weekend broadcasts are still hanging on to a small lead over the weekend editions of ABC’s “Good Morning America.”

In the fourth quarter of 2012, “Today” had a slight Total Viewer lead on Saturdays, edging “GMA” by +62,000 for the top spot. The two shows are tied in the A25-54 demographic for the quarter.

On Sundays, NBC leads ABC by +34,000 Total Viewers and +22,000 A25-54 viewers, but ratings stalwart “CBS Sunday Morning” has a commanding lead over both “Today” and “GMA.”

The Saturday averages for Q4 2012:

  • Total Viewers: NBC: 3.587M / ABC: 3.525M / CBS: 1.769M
  • A25-54 viewers: NBC: 1.233M / ABC: 1.233M / CBS: 641K

The Sunday averages for Q4 2012:

  • Total Viewers: CBS: 5.505M / NBC: 3.185M / ABC: 3.151M
  • A25-54 viewers: CBS: 1.734M / NBC: 1.054M / ABC: 1.032M

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