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Morning Show Ratings

‘Good Morning America’ Poised to Win First Season in 19 Years

GMAThe last time “Good Morning America” won a full TV season, “Fraiser” and “Picket Fences” were the top TV programs, Andre Agassi was the U.S. Open champion, and just-married Michael Jackson and Lisa Marie Presley shared a kiss at the MTV Awards.

That was Sept. 1994. Charlie Gibson, Joan Lunden and Spencer Christian presided over “Good Morning America” from an Anywhere, USA living room set at ABC’s uptown studio.

These days the ABC breakfast show overlooks raucous Times Square, an outer reflection of the show’s inner energy. Gibson, Lunden, and Christian have been replaced by a cast of five: Robin Roberts, George Stephanopoulos, Josh Elliott, Sam Champion and Lara Spencer.

They chat and tease each other mercilessly through commercial breaks, so much so that it’s often not clear whether they’re on the air or not. During down moments in between segments, they shuffle through upcoming scripts, respond to tweets and mingle with guests and fans, some of whom are invited in from outside.

The anchors deflect questions about the ratings race by saying something obvious to anyone watching at home, or visiting behind the scenes, as TVNewser did Tuesday morning: we don’t think about that, because we’re just having so much fun. What’s not said is just how much the two go hand-in-hand.

With the final ratings to be released tomorrow, “Good Morning America” is poised to win its first full TV season since 1993-1994 in total viewers and the first since 1992-1993 in the A25-54 demo. And “GMA” continues to enjoy its largest season lead over “Today” in more than 21 years, since before Nielsen’s electronic database started in 1991. Season-to-date, “GMA” leads NBC’s “Today” show by +679,000 total viewers and +86,000 demo viewers. “Today” had a lock on American mornings for more than 16 years.

“We know our competition is strong and bringing it every day,” senior executive producer Tom Cibrowski told TVNewser. “We will never stop playing from behind and every day is a new battle. We know we cannot blink and we welcome the daily fight.”

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Morning Show Ratings: Week of September 9

The three network morning shows drew big crowds last week. The programs were watched by a combined 13.1 million viewers, that’s up from 11.6 million who watched during the the same week last year.

“Good Morning America” extends its No. 1 run to 56 weeks. The ABC show grew its total viewer audience by +12% and its younger viewer audience by 10%. No. 2 NBC’s “Today” show was up +8% in viewers and up +15% in younger viewers — that’s the most younger viewer growth of the three programs. While No. 3 “CBS This Morning” showed the most viewership growth: +19%, and was up +11% in the demo.

The averages for the week of September 9:

  • Total Viewers: ABC: 5.546M / NBC: 4.659M / CBS: 2.813M
  • A25-54 viewers: ABC: 2.019M / NBC: 1.986M / CBS: 929K

Morning Show Ratings: Week of September 2

Once again, “CBS This Morning” was the big gainer of the big three morning shows. “CTM” was up +22% in total viewers and +13% in the younger demo compared to the same week last year.

ABC’s “Good Morning America” wins the week — now 55 weeks at No. 1. “GMA” was up as well, growing +2% among total viewers and +3% in the demo.

As we’ve been seeing in recent weeks, No. 2 “Today” show is starting to see slight year-over-year growth after falling double digits for most late 2012/early 2013. “Today” was up +4% in viewers and up +1% in the demo.

The averages for the week of September 2:

  • Total Viewers: ABC: 5.315M / NBC: 4.572M / CBS: 2.672M
  • A25-54 viewers: ABC: 1.978M / NBC: 1.860M / CBS: 915K

Morning Show Ratings: Week of August 26

“CBS This Morning” still trails its morning show competitors by millions of viewers, but it was the only morning newscast to show growth compared to the same week last year.

CTM grew its total viewer audience +14% and its younger viewer audience +8% and closed the gap with NBC’s “Today” show by 388,000 viewers. “Today” has stemmed its losses and was down -1% in viewers and -2% in the demo. “Good Morning America” marked 54 weeks as the most-watched morning show — the longest stretch at No. 1 in more than 21 years. The ABC show was flat year-over-year among total viewers and down -3% in younger viewers.

The averages for the week of August 26:

  • Total Viewers: ABC: 5.357M / NBC: 4.439M / CBS: 2.670M
  • A25-54 viewers: ABC: 1.909M / NBC: 1.782M / CBS: 925K

Morning Show Ratings: Week of August 19

“Good Morning America” begins its second year as the No. 1 morning show, with another win — its longest winning streak since the 1991-92 season. But it’s No. 3 “CBS This Morning” showing the most growth.

Compared to the same week last year CBS is up +17% in Total Viewers, while GMA is up +5% and “Today” is up +2%. In the younger demo, ABC showed the most growth up +7%, CBS was up +1% and NBC was down -1%.

Among Total Viewers, “GMA” increased its lead over “Today” by +40% compared to the same week last year. But over the past two weeks, “Today” has narrowed GMA’s Total Viewer gap by 25% (239,000) and its A25-54 demo gap by 41% (93,000).

The averages for the week of August 19:

  • Total Viewers: ABC: 5.141M / NBC: 4.415M / CBS: 2.638M
  • A25-54 viewers: ABC: 1.897M / NBC: 1.765M / CBS: 909K

Morning Show Ratings: Week of August 12

“Good Morning America” marks one year as the No. 1 network morning show. With the week of August 12 in the books, “GMA” has not lost a week among total viewers in the last 52 weeks.

“It is an amazing accomplishment and a fantastic ride,” says “GMA” Senior EP Tom Cibrowski. “We are only just beginning.”

“GMA” snapped the “Today” show’s 16-year winning streak in April, 2012. The programs see-sawed at No. 1 for the next several months. Then, following “Today’s” coverage from the London Olympics, “GMA” took the number one spot, and hasn’t looked back (while always looking over its shoulder).

Compared to the same week last year “GMA” increased its audience +9% in both total viewers and the A25-54 demo. While “Today” was down -3% in viewers and down -5% in the demo. But it is No. 3 “CBS This Morning” showing the most growth in the morning up +13% in total viewers, while remaining flat among younger viewers.

The averages for the week of August 12:

  • Total Viewers: ABC: 5.078M / NBC: 4.270M / CBS: 2.676M
  • A25-54 viewers: ABC: 1.902M / NBC: 1.703M / CBS: 863K

Morning Show Ratings: Week of August 5

“Good Morning America” wins another week in the morning, and by its largest margins over NBC’s “Today” in more than five months.

Compared to the same week last year the ABC morning program showed the most growth in the morning: up +20% in total viewers and up +16% in A25-54 viewers. “CBS This Morning” also showed growth: +18% / +8%. “Today” was down significantly year-over-year: -28% / -32%. This time last year was the final week of the London Summer Games. Olympics coverage gives NBC News programs a boost every two years.

“GMA” has a 51-week winning streak among total viewers which began just as the “Today” crew returned from London. Next week, if it holds, “GMA” will experience a full year at No. 1, a streak not seen in more than 21 years.

The averages for the week of August 5:

  • Total Viewers: ABC: 5.225M / NBC: 4.260M / CBS: 2.606M
  • A25-54 viewers: ABC: 1.868M / NBC: 1.643M / CBS: 874K

Morning Show Ratings: Week of July 29

“Good Morning America” has extended its winning streak among total viewers to 50 weeks, its longest run at No. 1 in more than 21 years. The streak began just as NBC’s coverage of the London Summer Olympics ended. Compared to the same week last year, which was the first week of the games, the “Today” show is down -26% among total viewers and down -33% among younger viewers.

“GMA” and “CBS This Morning” both grew their audiences year-over-year. “GMA” is up +16% in total viewers and up +11% in the demo. CBS is up +17% in total viewers and flat in the demo. “GMA” led “Today” by +711,000 total viewers and +139,000 A25-54 viewers last week.

The averages for the week of July 29, 2013:

  • Total Viewers: ABC: 5.075M / NBC: 4.364M / CBS: 2.630M
  • A25-54 viewers: ABC: 1.822M / NBC: 1.683M / CBS: 849,000

Morning Show Ratings: Week of July 22 and July Sweeps

Here’s the state of the network morning shows as we enter August: “Good Morning America” is still number one, the “Today” show seems to have bottomed out, and “CBS This Morning” is growing the most.

Rise and shine. Interesting things are happening in the AM.

Compared to the same week last year “Good Morning America” grew its audience by +5%, but lost viewers in the younger demo, down -2%. “Today,” too, grew among total viewers, +6%, but lost -5% in the demo.

No. 3 “CBS This Morning” saw a whopping +25% gain in total viewers and added +8% in the crucial younger demo. The big news last week was the birth of Britain’s Prince George. But morning show viewers didn’t seem to be tuned in. CBS did the least coverage from London.

The averages for the week of July 22, 2013:

  • Total Viewers: ABC: 5.100M / NBC: 4.533M / CBS: 2.815M
  • A25-54 viewers: ABC: 1.806M / NBC: 1.740M / CBS: 919,000

“GMA” also wins the 2013 July sweep for the first time since 1994 in both total viewers and younger viewers. The show split the win last July, taking total viewers while “Today” claimed the demo win.

Once again, “CBS This Morning” showed the biggest growth: +19% in total viewers and +3% in the demo. “GMA” was up +9% in viewers and +4% in the demo and “Today” was up +4% in viewers and flat in the demo.

The averages for July 2013 Sweep:

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Morning Show Ratings: Week of July 15

ABC’s “Good Morning America” was once again the top network morning show in both total viewers and the key adults 25-54 demo last week.

“Today,” which has had a strong few weeks in the demo, slipped to second in both categories.

Compared to the same week last year CBS was up +16% in viewers and up +14% in the demo. As has become the norm recently, “CTM” saw the most growth among the three shows, though it still has a ways to go.

“GMA” and “Today” were up in total viewers compared to last year, though “Today” was down somewhat in the demo.

The averages for the week of July 15, 2013:

  • Total Viewers: ABC: 4.938M / NBC: 4.296M / CBS: 2.718M
  • A25-54 viewers: ABC: 1.761M / NBC: 1.681M / CBS: 893,000

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