Here’s Why NBC News Acquired User-Generated Live Video Service Stringwire
This morning NBC News announced that it had acquired Stringwire, a user-generated live video service that lets news organizations request video footage, and have that live feed pushed directly to their control rooms, website, or wherever it needs to be. Stringwire founder Phil Groman will be joining NBC News as a product lead, based out of San Francisco.
The NY Times‘ Brian Stelter broke the story last night, and interviewed NBC News chief digital officer Vivian Schiller about it:
“You could get 30 people all feeding video, holding up their smartphones, and then we could look at that,” she said in an interview by phone. “We’ll be able to publish and broadcast some of them.”
…
“Wherever you see a swarm of eyewitnesses on Twitter, that’s the sweet spot for Stringwire,” she said, citing the July 6 crash-landing of an Asiana jet in San Francisco. That day, photos from a passenger and a short YouTube video from the terminal were the primary images on television until a local news helicopter arrived.
The move is an important one for NBC, as the battle among TV news organizations slowly continues its shift online, and user-generated content continues to make itself a vital part of any newsgathering operation.
While UGC has been featured on TV newscasts for years, live video is the one area that is yet to break through. User-generated photos and videos really first proved their worth during coverage of the 2007 Virginia Tech shooting, with dozens of students taking photos and video of the aftermath. CNN’s iReport was the biggest beneficiary, and to this day it remains the largest and most robust of the user-generated content initiatives that TV organizations have built.
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Nadine Cheung
Editor, The Job Post