CBS Evening News: Low, Low Ratings

Viewers aren’t tuning into the CBS Evening News with Bob Schieffer, the AP reports. “The show’s average of 6.1 million viewers last week was the lowest since Nielsen Media Research began measurement with ‘people meters’ in 1987 — and likely the lowest for many years before that.”

“Our focus right now is on the content of the broadcast,” said CBS News spokeswoman Sandra Genelius. “We realize it will take time for the audience to respond to the changes we’re making. The journalism is strong, the spirit is fresh and the initial reaction has been very positive.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.