CBS Evening News Re-Airing The “Feel-Good Story Of The Year” Tonight

Thursday’s CBS Evening News included a package by Steve Hartman about Jason McElwain, an autistic high school baskeball team manager in Rochester, N.Y. “We got such an incredible response that we’re going to re-broadcast it tonight,” a CBS rep said this evening. (When was the last time an evening news program aired the same piece two nights in a row?)

This blogger calls it “the feel-good story of the year,” and here’s why: McElwain “was added to the roster by coach Jim Johnson so he could be given a jersey and get to sit on the bench in the team’s last game of the year.

Johnson hoped the situation would even enable him to get McElwain onto the floor a little playing time.

He got the chance, with Greece Athena up by double-digits with four minutes go to.

And, in his first action of the year, McElwain missed his first two shots, but then sank six three-pointers and another shot, for a total of 20 points in three minutes.” Read the rest…

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