TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook GalleyCat UnBeige MediaJobsDaily

CBS Hiring “5 Or 6 People” To Produce 60 Minutes Microsite On Yahoo

Lost Remote answers some of the questions we had about yesterday’s 60 Minutes/Yahoo! deal:

“Yahoo will sell the advertising, and CBS will hire 5 or 6 people to handle the content. The two companies will share in the ad revenue.”

> Also: Here is Forbes’ spin on the deal: “60 Minutes is fast approaching the ‘Big Four-Oh.’ But you’re only as old as you feel, the chestnut goes. And so the venerable muckraking program — famed for giving allegedly crooked execs the night sweats — is being fitted for a new audience via a fresh medium.”

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!