TVSpy FishbowlNY FishbowlDC FishbowlLA SocialTimes MediaJobsDaily more GalleyCat AppNewser UnBeige AgencySpy PRNewser 10,000 Words AllFacebook AllTwitter semanticweb.com

CBS Hiring “5 Or 6 People” To Produce 60 Minutes Microsite On Yahoo

Lost Remote answers some of the questions we had about yesterday’s 60 Minutes/Yahoo! deal:

“Yahoo will sell the advertising, and CBS will hire 5 or 6 people to handle the content. The two companies will share in the ad revenue.”

> Also: Here is Forbes’ spin on the deal: “60 Minutes is fast approaching the ‘Big Four-Oh.’ But you’re only as old as you feel, the chestnut goes. And so the venerable muckraking program — famed for giving allegedly crooked execs the night sweats — is being fitted for a new audience via a fresh medium.”

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.