CBS Is Up Slightly In Women 18-49 Demo; All Other Aud. Segments Are Down

“The ratings picture is getting worse for CBS’ Evening News With Katie Couric,” today’s NY Daily News says.

“Based on an analysis of the ratings for the 2006-2007 season… the Evening News has lost ground compared with the year before. Most of the decline has come among men aged 25 to 54 (off 11%) and adults older than 55 (10%).

The only audience segment to increase for CBS’ newscast was women aged 18 to 49, a slice of the audience that has grown 6% over the previous year during Couric’s tenure.”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.