TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

CBS News Has Been “Standing Still” For 5 Years, But That’s Changing, Schieffer Says

How does Bob Schieffer explain the recent ratings increases for the CBS Evening News (see below)?

He tells Michele Greppi that “feedback from viewers indicates that some of the increase is due to lapsed viewers who have returned and some to new viewers.”

Also, he “credits the fact that ‘Evening News’ reporters are talking more and memorizing less:” “We are reporting the newscast, I hope, in language people can understand. I think that helps in our credibility.”

> Also: “We have spent the last five years just sort of standing still,” Schieffer says. Sean McManus “is determined to move this organization. He is trying to identify the people inside and the people outside this news organization that can make this a first-class team.”

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!