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CNBC: Personality & Substance

cnbcnov16.jpg“The changes at CNBC have just begun to be announced,” a tipster said after yesterday’s morning show announcements. “Look for some big names to make big moves. Soon.”

In an interview with TVNewser yesterday, CNBC president Mark Hoffman declined to say whether the Squawk Box changes were part of the larger strategy this blog described on Monday. But he certainly didn’t deny it, either.

“If you’ve been watching, you’ve started to see some fairly dramatic changes on the air,” Hoffman said.

What sort of changes? Hoffman cited “the personality of our people” and the “depth of substance.” He said Squawk Box has “great personalities and great substance.” It sounds like the thesis for Hoffman’s CNBC playbook:

“It really is about personality, which means making it interesting, and real substance,” he said.

So what other changes are in the works (besides new business cards)?…

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