CNBC Profits From ‘Deal or No Deal’

CNBC has discovered the secret to decent ratings in primetime: Air repeats of NBC game shows.
“Deal or No Deal” delivered 518,000 total viewers and 257,000 25-54 demo viewers during its 8 p.m. rebroadcasts in April, giving CNBC the #17 slot in this month’s program ranker. The program beat shows like Fox & Friends First, Nancy Grace, Countdown, and American Morning. It only aired on Tuesdays and Thursdays, but it helped CNBC to a 30 percent increase in primetime viewers compared to April 2005. It may not be good business programming, but it’s a good business decision…

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.