CNBC Profits From ‘Deal or No Deal’

CNBC has discovered the secret to decent ratings in primetime: Air repeats of NBC game shows.
“Deal or No Deal” delivered 518,000 total viewers and 257,000 25-54 demo viewers during its 8 p.m. rebroadcasts in April, giving CNBC the #17 slot in this month’s program ranker. The program beat shows like Fox & Friends First, Nancy Grace, Countdown, and American Morning. It only aired on Tuesdays and Thursdays, but it helped CNBC to a 30 percent increase in primetime viewers compared to April 2005. It may not be good business programming, but it’s a good business decision…

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