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CNBC Takes Viewers ‘Inside the Sports Illustrated Swimsuit Issue’


On Tuesday, CNBC debuts its latest doc, “Inside the Sports Illustrated Swimsuit Issue.”

CNBC’s sports biz reporter Darren Rovell reports on what the annual SI Swimsuit Issue — a $1 billion multimedia franchise — means to parent company Time Inc.

“Business Model: Inside the Sports Illustrated Swimsuit Issue” premieres Tuesday at 9pmET. The 2010 edition hits newsstands and the same day.

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