CNBC Wishes Business News Was As Popular As Olympic Curling

NBC says: “Through Thursday, coverage of the Torino Games has reached 59.7 million total, unduplicated viewers on the cable networks of NBCU, 21 percent higher than the comparable time periods last year (49.2 million) and 37 percent higher than through the same point during the Salt Lake Games (43.7 million). CNBC’s weekday Olympic curling coverage is averaging 913,000 total viewers (0.62 HH rating) up 608 percent vs. Feb. 2005 (129,000).” The press release doesn’t mention MSNBC’s numbers, though those are high too…

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